VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 28, 2012) - Five Hole for Food (FHFF) is tackling hunger for a third consecutive summer in a 13-city, coast-to-coast road trip starting July 3 with a goal of collecting 100,000 pounds of food to feed Canadians in need.
Last year's campaign saw people come together and contribute almost 43,000 pounds of food to community food banks in cities stretching from Newfoundland to B.C.
"Our intention in 2011 was to collect 20,000 pounds of food and we ended up more than doubling our goal," said FHFF founder Richard Loat, 23. "We're upping the ante this year. While our target to bring in 100,000 pounds of food sounds ambitious, I'm confident Canadians will step up to help us help others.
"The generosity of the people we met on the road was overwhelming, especially the teenage girl in Toronto who collected donations at her high school on our behalf. It's people like her and those who volunteer at food banks who are the real heroes."
Loat and his friends - Victor Lo, Jonathan Buyco and Tierney Milne - begin their 19-day journey in St. John's, N.L. They will set up drop-in ball-hockey games at each stop and people are invited to bring their hockey stick to play. It's free to participate, but players are asked to bring a cash donation or a non-perishable good for the food bank.
The 2012 schedule:
- July 3: St. John's, N.L.
- July 5: Halifax, N.S.
- July 6: Charlottetown, PEI
- July 7: Saint John, N.B.
- July 9: Montreal, Q.C.
- July 10: Ottawa, ON
- July 12: Toronto, ON
- July 14: Winnipeg, MB
- July 15: Regina, SK
- July 17: Calgary, AB
- July 18: Edmonton, AB
- July 20: Victoria, B.C.
- July 21: Vancouver, B.C.
This year's sponsors include: Molson Canadian, Chevrolet Canada, TELUS, London Drugs, Nature's Path, Jan K. Overweel Limited, NHLPA, Tiger Lotus Media, Canadian Pacific, Webber Naturals, Marketwire, Boston Pizza, and John van der Woude Designs.
For more information about FHFF or to donate online, visit www.fiveholeforfood.com.
Five Hole for Food (FHFF) is a non-profit organization that embarks on an annual cross-country road trip to feed hungry Canadians. From Newfoundland to British Columbia, it organizes drop-in ball-hockey games in major cities to collect donations and create awareness for community food banks. Since its inception in 2010, FHFF has collected the equivalent of almost 70,000 pounds of food. This year's campaign starts July 3 in St. John's, N.L., and finishes with its premiere event July 21 in Vancouver, B.C. The road crew will drive approximately 11,000 kilometres, visiting 13 cities in 19 days.
Suggested tweet: Will You Play Hockey for Food? Join @fiveholeforfood in helping your local food bank. http://bit.ly/bwMl6T #FHFF