SOURCE: The Fearless Group
NEW YORK, NY--(Marketwire - Oct 16, 2012) - The Fearless Group, a full-service communications agency headquartered in New York City, today announces that Scott McNealy, founder and former CEO of Sun Microsystems and founder of the new mobile and web engagement platform company, Wayin, will discuss his latest venture, as well as the future of digital engagement for enterprise and the consumer market. The event, located at Fearless' headquarters (12 West 21st St., 5th floor, NYC) starts at 1:00p ET today and is open to professionals in marketing, technology, and media.
Wayin allows users around the globe to connect with each other in real-time, giving them a platform to share feedback on subjects that are most important to themselves and their cohorts. In enterprises, companies using Wayin are able to deploy the technology to gather immediate feedback and insights from their employees. That, in turn, helps managers make more informed and inclusive decisions resulting in more vibrant organizations, innovative products, and satisfying relationships.
Mr. McNealy's visit to The Fearless Group marks the launch of a new, occasional speakers' series from Fearless called "Fearless Conversations."
Wayin, based in Denver, is a leading mobile and web engagement platform provider that enables conversations between individuals, brands, enterprises, schools and government agencies with their fans, customers, employees, communities and citizens. Founded in 2011 by Silicon Valley's Scott McNealy and a team of industry veterans, Wayin's suite of conversation tools can be integrated across the enterprise, embedded within a brand's existing mobile app, website, Facebook or Twitter identity, and deployed in real-time at live events. Clients include the nation's largest telecommunications, food and beverage, sports and entertainment enterprises, as well as political and social institutions. For more information visit www.wayin.com and follow us on Twitter at @Wayin.
About The Fearless Group
The Fearless Group is a full-service communications agency that solves clients' marketing and communications challenges. Fearless is anchored in the belief that safe advertising isn't. The agency is media-neutral, agile, fully integrated, and structured to deliver exceptional value and marketing efficiency. Fearless was launched on April 1, 2011 by a group of diversified marketing professionals to deliver a new modern marketing platform and consulting practice. Fearless is headquartered in New York City. www.thefearlessgroup.com.