Fashion Re-Commerce Marketplace Threadflip Unveils Complete Mobile Redesign

SAN FRANCISCO, CA--(Marketwired - May 30, 2013) - Threadflip, the social marketplace where women sell, shop and discover fashion, today launched a completely redesigned mobile app for iOS and a newly optimized mobile Web experience for mobile phones and tablets. The new iOS release features curated collections of unique items for sale and a comprehensive dashboard that allows sellers to manage their boutiques and connect with their buyers from start to finish.

At Threadflip, women can sell existing items from their closets and discover high-quality, stylish pieces from a passionate community of fashionistas. Available on the Web and on iOS, the marketplace presents a complete package of social re-commerce services, from peer-to-peer direct selling to full-service selling via its White Glove offering, enabling women to easily refresh their wardrobes. Threadflip provides a multitude of ways for women to engage, get inspired and reinvent their style.

Since launching the app just one year ago, Threadflip has seen more than 20 percent of purchases made and 40 percent of items listed via mobile. With the launch of its new design, the Threadflip experience of discovery, selling and shopping is smart, seamless and streamlined.

"More and more consumers are shopping and selling via mobile, and we've seen the trend reflected at Threadflip in a big way. Now our app is more fun and intuitive than ever, giving our sellers the ultimate companion to manage their listings on-the-go and offering a delightful mobile commerce experience overall," said Manik Singh, Founder and CEO, Threadflip. "The new iOS app design and mobile Web offering include wonderful features developed with our entire community in mind: our sellers and everyone who loves to shop at Threadflip."

Since its launch, Threadflip sellers have uploaded and sold several million dollars worth of items via the app, and the number continues to grow daily.

"I've had about 200 sales and made over $12,000 in just a few short months," said Lucia Yang, a Tampa-based Threadflip seller. "Threadflip is a powerful platform for me to sell my clothing and accessories so I can make space for more. The mobile app could not be simpler to use, enabling me to list each item in less than a minute. So keep calm and flip on!"

iOS App Feature Highlights

Sell: An enhanced, comprehensive seller dashboard makes it simpler than ever to list your items within seconds, manage your closet, organize your boutique and track all orders.

• Snap and upload photos seamlessly
• Stay updated via push notifications that update you on all buyer activity
• Easily create shipping labels and track orders
• Cash out your existing balance via PayPal or request a check with a single tap
• Share your items across your social channels to boost sales

Discover and Shop: A new browsing experience allows you to easily shop curated collections via multiple filtering and viewing options.

• A new home page allows users to browse by category
• Filter based on item type, designer, size and price
• Toggle between viewing options and swipe to see multiple photos
• Share your favorite items across social networks with a single tap

Purchase: The purchasing process is easier than ever, now offering features that allow multiple-item checkout from anywhere in the app.

• Add numerous items to your cart with a single tap
• Apply promotional codes at checkout

To celebrate, Threadflip is offering 20 percent off app purchases with no minimum order from Thursday, May 30 at 9am PDT until Sunday, June 2 at 11:59pm PDT. Just enter "TFAPP" at checkout.

The new Threadflip app for iOS is available for download today in the iPhone App Store. Visit http://appstore.com/threadflip.

About Threadflip
Founded in 2011, Threadflip is a social re-commerce marketplace that offers a smart, seamless and streamlined platform for women to easily sell and shop apparel and accessories. Created by a team with extensive social commerce, technology and fashion experience, the company is backed by Shasta Ventures, First Round Capital, Baseline Ventures, Lowercase Capital's Chris Sacca, Slow Ventures, Forerunner Ventures, Greylock Discovery Fund and Andreessen Horowitz Seed Fund. For more information, please visit threadflip.com.