NEW YORK, NY--(Marketwire - Jun 13, 2012) - The ad industry's two best-known and most influential opinion-based journalists -- ad critics and commentators Barbara Lippert and Bob Garfield -- have joined MediaPost as weekly columnists. Garfield and Lippert, who for decades vied in their competing magazine columns to influence the opinions of the people who influence consumer opinions -- advertisers and agencies -- will be united for the first time during MediaPost's exclusive coverage of the upcoming Festival of Creativity in Cannes, France (June 18-22).
Lippert's Adweek "Critique," and Garfield's "Ad Review" for Advertising Age, set the standard for industrial criticism in an industry rife with self-congratulatory awards and recognition, by cutting through the hype and getting the pure essence of their ability to communicate, delight, inspire and engage.
"After years of battling out in print-based trade magazines, Barbara and Bob are bringing their brand of criticism into the digital age," says MediaPost Editor-in-Chief Joe Mandese. "And appropriately, their columns and critiques will stray from the normal confines of conventional advertising campaigns to focus on the new ways advertisers and agencies are using media to tell stories about their brands, and the new business models that means for media."
Mandese will moderate a daily live video stream featuring Garfield's and Lippert's views of the Festival of Creativity each day from Cannes.
Lippert, who was most recently the curator of pop culture at Goodby, Silverstein & Partners in San Francisco, previously wrote the weekly "Adweek Critique" for more than 20 years. For the past four years, originally under the pen name Dorothy Parker, she has written the closely followed "Mad Blog" column for MediaPost, an inspired, detailed review of every episode of "Mad Men" during the season. In her new role at the company, she joins MediaPost as editor-at-large.
For 25 years, Garfield wrote the "AdReview" column in Advertising Age. He also is well known as the co-host of National Public Radio's weekly Peabody Award-winning program "On The Media," and writes a weekly column for The Guardian. He is also the author of several influential books on the advertising business, and is currently working on a new one.
About MediaPost Communications:
MediaPost Communications is an integrated publishing and events company whose mission is to provide comprehensive resources for advertising and marketing decision-makers, including 50+ niche-specific publications and over 30 industry conferences and events per year. Founded in 1996, MediaPost is the longest-standing digitally-focused trade publisher serving brand marketers and agency buyers and planners.
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About Barbara Lippert:
Barbara is probably best known as the author of the "Adweek Critique" the incisive ad review she wrote for more than 20 years for Adweek, for which she earned a fanatic following and numerous press and marketing association awards.
Along the way, she's also written about advertising. pop culture, and women for New York Magazine, Vogue, Glamour, Self, The New York Times, The Washington Post, and Newsweek. Her New York Magazine cover story, "I'm Martha and You're Not," was the first to deconstruct Martha as a brand.
She continues to appear as the on-air advertising expert for the "CBS Early Show" (now known as "CBS This Morning") and has also appeared on the "Today Show," "Good Morning America," "Oprah," "Charlie Rose," and "CBS Sunday Morning," among many others. She is also often heard on All Things Considered on NPR.
In January of 2010, she left Adweek to become the Curator of Popular Culture for Goodby, Silverstein & Partners in San Francisco.
Her position at MediaPost marks her return to journalism and the East Coast. She says that she could never find a decent dry cleaner in the Bay area.
About Bob Garfield:
Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn't exactly a media whore, but he's extremely promiscuous.
Garfield is co-host of National Public Radio's weekly Peabody Award-winning program on the media, cleverly titled "On the Media."
For 25 years, Garfield wrote the AdReview column in Advertising Age, and became the most feared and influential commentator of advertising who ever lived, if you don't count Jay Leno. Garfield was the longtime advertising analyst for ABC News. He's been a regular on Financial News Network, CNBC's "Power Lunch" and "Adam Smith's Money Game" on PBS. He also served as a political-advertising analyst for CBS, before being bounced in 1992 following an unfortunate Green Room incident.
He is a founding contributor to the Watchdog Blog of the Nieman Foundation for Journalism at Harvard University. He's been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Playboy, Sports Illustrated, Wired and many other publications.
Garfield has won many journalism prizes including some doozies and two National Press Club poker championships. He lives in suburban Washington, DC, where, in separate incidents 11 months apart, he was twice rear-ended by federal employees.