EZ Lube to Welcome Women Customers With Certified Female-Friendly(R) Service

COSTA MESA, CA--(Marketwire - Aug 2, 2011) - EZ Lube, a wholly owned quick lube retailer based in Costa Mesa, Calif., is proud to announce its intention to join the growing network of AskPatty.com Certified Female-Friendly businesses throughout North America by the end of the year. The AskPatty.com certification process requires focused training to provide exceptional service that exceeds women's expectations. To celebrate this partnership, EZ Lube and AskPatty.com will be hosting a Twitter party on August 2, to showcase recent changes at EZ Lube and to distribute prizes and information about cars and fun road trips.

The entire company has relaunched with a stellar new leadership team and a renewed focus on customer satisfaction. By revamping everything from hiring practices and training protocols to unprecedented customer satisfaction monitoring, EZ Lube is making sure the entire organization is as fresh and welcoming as the makeovers they've given all their stores. Innovative new programs are in place to reward loyal customers and provide a 100% satisfaction guarantee.

"We've re-examined all the ways we can improve our customers' experience, so it's a great time to be sure we're rolling out the welcome mat for our female customers," says Guy Marsala, CEO and President of EZ Lube, Inc. "Entering this partnership to achieve Certified Female-Friendly status through AskPatty.com is something we're extremely proud of. Our industry hasn't always had the best track record when it comes to serving women; it's an honor for EZ Lube to play such an important role in changing that course."

The certification process requires EZ Lube's personnel to complete an extensive training program on how to best serve women, in additional to year-round instruction to enhance their awareness and appreciation of female customers. EZ Lube will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

Further underscoring EZ Lube's renewed overall commitment to customer satisfaction, the company refurbished the stores, launched a range of new programs, and implemented company-wide training improvements to ensure that customers get great care every time, at every store, every day. Customers receive a 100% satisfaction guarantee and the results are paying off. The company earned and has maintained an A-plus rating with the Better Business Bureau since 2010 and has launched a customer satisfaction measurement site at www.EZLubeListens.com, with scores climbing steadily over the last thirteen months.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. EZ Lube's commitment to women shows that management is serious about earning their business."

In conjunction with AskPatty.com, EZ Lube has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to access coupons, discounts, and information about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to http://femalefriendlydealer.askpatty.com/?d=EZLube_Southern_California.

To celebrate the launch of their relationship, EZ Lube and AskPatty.com invite consumers to a Twitter party on Tuesday, August 2, 2011, from 8 to 9:30 p.m. PDT (hashtag: #EZLubeRoadTrip). Automotive experts will be on hand to answer questions about general car maintenance, engine lubricants, travel safety, jobs at EZ Lube, and EZ Lube's EZrider Car Protection program. Pre-register at http://askpatty.com/ezluberoadtrip/ for a free gift and to be eligible for the more than $2000 worth of prizes awarded throughout the party.

About AskPatty.com, Inc.: With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market. For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty among women customers. Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair center using the location search at AskPatty.com. AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc.

About EZ Lube: Founded in Orange County in 1988, EZ Lube is Southern California's only wholly owned and locally based quick lube retailer. The company is dedicated to making car care 'EZ' for customers by delivering unmatched value and professional service done quickly and with a smile. Its 74 company-owned locations stretch from Bakersfield to San Diego, servicing more than 1 million vehicles annually and helping Southern Californians get better gas mileage, reduce emissions and extend the life of their vehicles with regular oil changes and preventive services, including fluid and filter replacements, A/C service, fuel system cleaning and other preventive maintenance services. Because the stores are wholly owned and not franchised, EZ Lube is able to offer a consistency of service and pricing unparalleled in the industry -- backed by an A-plus rating with the Better Business Bureau and a 100% satisfaction guarantee. The high levels of satisfaction rely on excellent customer service and the fact that EZ Lube insists on using only quality brands like Castrol, Mobil 1, and Lucas, alongside value-priced options for the budget-conscious consumer. For more information, visit www.ezlube.com.