SAN JOSE, CA--(Marketwire - Jun 21, 2012) - Eyeona, Inc., an ecommerce startup that champions price transparency, and increases customer retention for the 200+ top US retailers, today announced the additions of Barry Judge and Elisa Steele to its Advisory Board. Most recently, Mr. Judge served as EVP and CMO of Best Buy where he was responsible for overseeing the company's global marketing strategy. Ms. Steele joins Eyeona's board from Yahoo! where she was EVP and CMO, responsible for the company's global marketing strategy and functions. As seasoned global retail and web 2.0 marketing executives, with expertise in leveraging technology to build relationships with customers in new and innovative ways, Mr. Judge and Ms. Steele will help the company maintain and extend its growth, momentum and overall leadership in the mobile shopping space.
"Barry has been heavily involved in improving the retailer-customer relationship over the course of his career, helping Best Buy become a multi-billion dollar retailer. His first-hand insight into the issues that face today's brick and mortar businesses is invaluable to us," said Rob Levy, CEO of Eyeona. "Elisa brings years of global and regional marketing experience from one of the premier digital media companies in the world. Her real-time knowledge of online behaviors and extensive consumer relationships will undoubtedly help elevate the Eyeona brand. We're excited to have Barry and Elisa as advisors to help Eyeona bring valuable retailer solutions to market while maintaining our clear focus on strengthening the relationship between both the store and consumer."
Currently, Mr. Judge is on the board of Totalwine.com and is advising companies that are innovating within various retail channels. Ms. Steele is currently on the advisory board of CareZone, Forbes Executive Women and is the Director of the Board of Directors at RMG Networks.
"I believe the future of retail is in delighting your customers on a daily basis. I see Eyeona as game-changer by filling an industry void in customer retention," said Barry Judge. "Eyeona is truly one of the only companies uniting all parties involved in the in-store shopping experience."
Mr. Judge joined Best Buy's e-commerce team in November of 1999, and was appointed CMO in 2008. Prior to joining Best Buy, Mr. Judge spent four years with Caribou Coffee as vice president of marketing, and served as a group marketing manager of major consumer brands Pillsbury Company and Quaker Oats. Barry earned his Bachelor Degree from Brown University and Master of Business Administration in Marketing from The Kellogg School at Northwestern University.
"Eyeona has a huge opportunity to bring back consumer loyalty and create value in a unique way, using technology that makes it simple, smart and easy," said Elisa Steele. "I am looking forward to working with the Eyeona team and their retail partners to drive consumer loyalty and create incremental value for consumers."
Previous to her role at Yahoo!, Ms. Steele spent nearly four years as Senior Vice President of corporate marketing at NetApp and five years as Vice President at Sun Microsystems where she led the Company's integrated marketing and merchandising organization. Elisa holds a Masters of Business Administration degree from San Francisco State University and a Bachelor in Business Administration from the University of New Hampshire.
Eyeona is an ecommerce startup that champions price transparency, and increases customer retention and engagement for the 200+ top retailers. Eyeona alerts shoppers to price adjustments on items recently purchased, guaranteeing they get the very best price -- users simply upload a picture of their receipt, and get an alert when that item goes on sale. Eyeona helps attract shoppers back into the physical retail store to receive price adjustments, leading to up to five times more return purchases than the original alteration. Eyeona is headquartered in Santana Row in San Jose, CA -- at the intersection of fashion and technology. For more information or to download the app, visit www.eyeona.com.