SOURCE: PhoCusWright Inc.
SHERMAN, CT--(Marketwire - Sep 20, 2012) - While economic recovery inches forward in the U.S., progress has taken a detour in the Eurozone -- prompting some Europeans to make compromises when planning their leisure travel. According to an upcoming PhoCusWright report, "Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012" (www.phocuswright.com/products/4098), although a larger share of U.S. travelers visited a destination of their choosing in 2012, discretionary travel declined among European travelers.
"Though Europe continues to rank higher than the U.S. on many key travel metrics, year over year trending reveals that U.S. travelers are feeling relatively more confident than their European counterparts," said Carroll Rheem, PhoCusWright's senior director, research. "As many Europeans put their dream trips on the back burner, spare bedrooms and couches are hosting more visitors in 2012."
The share of U.S. travelers who visited an independently selected vacation destination in 2012 increased by 2% to 60%, while incidence fell by 2-3% in France, Germany and the U.K. European travelers were more likely to lean on friends and relatives to help fit a vacation into their budget compared to the previous year. The share of travelers in all three European markets who traveled to a destination to visit friends/family increased by 2%, consistent with lower consumption of paid lodging.
"PhoCusWright's Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012" compares leisure travel behavior in the U.S., France, Germany and the U.K., revealing dramatic differences across markets. In addition to outlining key trends in general travel behavior, this report analyzes the destination selection process.
- Overall consumer travel trends in each market
- Destination selection patterns for domestic and international travelers
- Analysis of travelers who independently selected a leisure travel destination in the past year
- Information sources and online features used when choosing a destination
"Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012" helps companies master market differences and influence the destination selection process.
ABOUT PHOCUSWRIGHT INC. (www.phocuswright.com)
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.