REDWOOD SHORES, CA--(Marketwire - Sep 27, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that CMO Eric Porres will join a panel discussion at OMMA Global at Advertising Week, to be held on October 1, 2012 at the New York Marriott Marquis.
- Porres will speak on a panel titled "Getting Real World With Real Time: Best Practices in RTB" on October 1, 2012 at 5:00 pm. Porres, joined by speakers from Hill Holliday, Magnetic, G2, and OpenX, will discuss the future of real-time bidding for digital ads. They'll discuss lessons learned so far with RTB, strategies for improving RTB campaigns, and which technology tools advertisers need to succeed with Big Data advertising.
- Prior to Rocket Fuel, Porres was the CMO of marketing technology company Lotame Solutions. He was previously a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that executed programs for Presidential and Senatorial campaigns. Earlier in his career, Eric held management positions at AOL Time Warner and Agency.com. He speaks regularly at industry events including OMMA Global, IAB Annual, iMedia Brand Summit, iMedia Agency Summit, and AdTech.
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About Rocket Fuel:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.
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