SOURCE: Diversity Certified Seal, LLC
COLORADO SPRINGS, CO--(Marketwire - Aug 28, 2012) - Diversity Certified Seal, LLC, an employment diversity certification company, has recently partnered with Page1 Online Marketing for web marketing. Diversity Certified Seal, LLC chose Page1 Online Marketing to optimize its website, create a blog and manage its public relations efforts. By performing search engine optimization and marketing, both companies aim for a greater web presence.
Search engine optimization of the website was performed by Page1 Online Marketing. The web marketing company provided on-page optimization of titles, meta descriptions and website content, in addition to a thorough keyword selection process. Diversity Certified Seal, LLC has just begun its marketing campaign which includes blog articles, press releases, guest blog articles, directory submissions and basic social media through Google +.
Any diverse business can apply for a Diversity Certification Seal. Ownership of the business must be 51% diverse. Businesses are also eligible if 75% of the workforce is diverse. A diverse individual is defined as someone who is Female, Black American, Hispanic American, Native American, Asian-Pacific American, Subcontinent Asian American or someone who is physically or mentally disabled. These categories were pulled from extensive research into government definitions of employment diversity across numerous agencies.
There is an application fee prior to approval. Once approved, businesses must renew their seal annually. This is to ensure that the business is still meeting the diversity standards set by Diversity Certified Seal, LLC. A list of approved businesses is kept to prevent fraudulent seals and claims. This intensive certification and re-certification process is intended to reassure other companies that are looking to partner with a certified diverse business that a company is actually diversity certified.
The owner of Diversity Certified Seal, LLC says, "Our goal is to offer an honorable service that rewards companies and businesses that employ or are owned by a diverse workforce so that they may be opened up to more opportunities. We are proud of the in-depth certification process we provide, in addition to the beautiful seal that can be proudly displayed in storefronts or a secure digital format."
One of the most important features of Diversity Certified Seal's website is the addition of its new blog. This blog provides free articles of an educational nature to anyone that has an Internet connection. It shares information about the benefits of having diversity in the workforce, how to obtain a diverse business status and how to avoid some of the typical mistakes small businesses with diversity make. Users have the ability to comment on blog posts to ask questions or post opinions.
Diversity Certified Seal, LLC is a national company specializing in classifying diversity in the business community by rigorous and organized standards. For more information about getting an employment diversity certification for a business, visit www.the-dcs.com.