WASHINGTON, DC--(Marketwire - Oct 25, 2012) - A report released today by the Business Industry Political Action Committee (BIPAC) reveals that employees are citing employers as the most credible source for information. The survey also showed no reason for there to be any concerns that employer communication with employees on political issues could adversely affect voting behavior.
Entitled The 2011-2012 Market Research Report For BIPAC, the report was commissioned by BIPAC and performed by nationally known research firm Moore Information, Inc. and surveyed BIPAC's member companies around the United States, specifically those with Prosperity Project® (P2) websites. The more than 500 responses represent a variety of industries, of diverse organizational size and geography and measure use of tools, issue and political awareness, as well as involvement in political activities.
"What this report tells us is that employer communication works," said BIPAC CEO Greg Casey. "Not only do employees want to hear from their employers, but they consistently rank employers as a credible source on policy issues and election information. Therefore it's imperative that employers make sure the information they are providing is credible."
"It's important this conversation takes place," Casey continued. "Employees have a right to know how policy and election outcomes will affect their jobs and their lives. Employers have a responsibility to share credible information with employees and let them make up their own minds," Casey concluded.
KEY FINDING - Lessons learned from the 2012 report:
- Employers continue to be the most credible source for information, followed distantly by political parties and labor unions.
- An overwhelming number of respondents say they find employer-provided information useful and more than one-quarter say the information made them more likely to vote.
- Respondents say their awareness/involvement in the political process increased after receiving information from their employer.
- 37% say they visit their employer/association's website for political information.
- Early voting rose to 32% in 2012 from 15% in 2010
- There remains no negligible downside to employer communication efforts.
BIPAC is an independent, nonpartisan organization whose membership is compiled of businesses and business associations. BIPAC provides its members with factual information about key political issues likely to have an impact on the business community. In turn, members provide this information to employees or constituents.