CALGARY, AB--(Marketwire - Sep 5, 2012) - A brand represents identity, connection and self-expression, each of which can be explained by how a consumer interacts with it.
If you are a loyal OGM reader, you will have noticed a change as you glanced at our front cover, and then discovered further changes as you browsed TheOGM.com and our weekly online news. First thoughts, like anyone familiar with something for so long is, probably, why the change?
It's evident that in today's world there is a shift occurring in how we engage, communicate and recognize brands. Two ingredients that are fundamental to this shift: simplicity and recognition. After 21 years of carrying the name The Oil and Gas Magazine, we are immensely proud to announce our official transition into The OGM. Some of the world's largest emerging corporations that have recently transitioned into this new paradigm and doing it best are: TOMS, Lulu Lemon, Tesla, Whole Foods, GOOD, KICKSTARTER, Apple and Facebook. Each one of these brands is simplified -- recognized for its own specialties and provides an elevated experience for its users.
So here it is: The OGM, a brand simplified -- we "Unite Energy Nations of the World" to create a new age sustainable future. Our content is strategically designed to engage, educate and entertain you and through our global content we offer a cross section of our energy industry as it really is -- the big picture.
With offices in St. John's, Calgary, Houston and Dubai, we figured we would transition into a brand that can be globally recognized and we'll support it with unparalleled content that provides our readers with multilevel experiences in various mediums.
The world of branding is changing -- and so are we! The OGM elevates your reading experience in an interactive and informative way. The publishing game has changed, and we are proud to be on the leading edge of it!
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