HOBOKEN, NJ--(Marketwire - Feb 23, 2012) - EducationDynamics, higher education's leading marketing information and technology services company, today announced it has received five LEADER Awards for excellence in online lead generation from LeadsCouncil, an independent industry organization. EducationDynamics won Most Valuable Partner, Best Conversion, Consistency and Most Improved Lead Generation; EducationDynamics' inquiry management solution, LeadWatchLive, received the award for Best Lead Management.
The LEADER Awards are designed to showcase the leading companies in online lead generation and are given in three categories -- lending, education and lead generation technology partners. This is the second year of the annual awards program. Last year EducationDynamics won in the education category for Best Lead Quality and Best Conversion.
"We are incredibly honored to be recognized by LeadsCouncil for our dedication to our partner institutions and our efforts to provide qualified, high performing leads," said Tom Anderson, CEO of EducationDynamics. "We are deeply committed to helping the right students select and complete the right programs and we believe that we serve schools best by serving students first. These awards reinforce the value of that mission and the demand for responsible and effective lead generation practices."
For more than a decade EducationDynamics has been the premier provider of qualified prospective students to help colleges and universities find, enroll and retain students. Its content-rich websites, including eLearners.com, EarnMyDegree.com, EducationConnection.com, GradSchools.com, StudyAbroad.com and TestDriveCollege.com, generate over seven million unique visitors per month and connect students to information and resources to help them identify the right program for their education and career goals. In addition, EducationDynamics provides innovative and customizable inquiry management and brand monitoring solutions like LeadWatchLive and BrandWatchLive.
"Colleges and universities require lead generation partners they can trust, especially in the current regulatory environment. The LEADER Awards highlight companies that are highly regarded by both their clients and peers, helping institutions more easily identify outstanding actors in the industry," said Michael Ferree, Director of LeadsCouncil. "As a recipient of five awards, including this year's MVP -- Most Valuable Partner -- EducationDynamics is a recognized leader and we are pleased to honor their outstanding work."
LeadsCouncil was created to promote best practices for online lead generation and customer acquisition, develop industry-specific research (based on actual lead data) and foster education and networking in the lead generation industry. Lead buyers and lead sellers within the industry select LEADER Award recipients via a survey and voting process conducted over several months. For more information, visit www.LeadsCouncil.com.
For more information about EducationDynamics and its suite of services and products, visit www.EducationDynamics.com.
About LeadWatchLive™
LeadWatchLive is an inquiry management solution designed to aid schools in their student prospecting efforts. The system was developed in collaboration between EducationDynamics and some of its partner schools and provides a sophisticated inquiry management platform that caters to the specific needs of higher education institutions. LeadWatchLive provides schools with significant intelligence into the leads that convert the best, the lead sources that do and do not generate the greatest number of qualified students, as well as a streamlined media management process. Offered both as a licensed, self-service platform to help higher education marketing teams manage student prospects and optimize lead generation campaigns, or outsourced to EducationDynamics' Media Management Services, LeadWatchLive is just one of the many prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities succeed in their student recruitment efforts. For more information, visit http://leadwatchlive.com/
About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its Web-based inquiry management system. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit www.educationdynamics.com.
Contact Information:
Contact:
Lindsey Mikal
Communications Strategy Group
(303) 433-7020