eLayaway's Technology Aims to Help the Economy

TALLAHASSEE, FL--(Marketwire - Sep 29, 2011) - In support of the nation's consumer-driven economy, eLayaway^®, Inc. (OTCBB: ELAY) has developed a better, more fiscally responsible way for consumers to pay for goods and services. eLayaway's revolutionary micro-payments technology provides merchants with the ability to offer and manage payment solutions such as layaway; the once popular payment option that the Company reinvented and reintroduced just in time to help stimulate the economy. While credit cards have proven to be a menace for conscientious consumers looking to save, layaway, as an alternative payment method, is gaining considerable notoriety in today's troubled economy.

"It's about providing both merchants and consumers with options that make sense," said Bruce Harmon, Chief Financial Officer of eLayaway. "Consumers continue to have needs and eLayaway provides merchants with the tools and technology to finance those needs without resorting to payment options that add to our nation's growing debt."

The current uncertainty surrounding the U.S. Stock Market is an indication that our economy deserves stability. While the dip in the DJIA makes even bondholders uneasy, there is light at the end of the tunnel. For an innovative Company, like eLayaway, it is a perfect opportunity to prove its self-worth by quelling consumer fears -- right when our nation needs it most.

About eLayaway
To learn more about eLayaway and its technology or to download press summaries, logos and screenshots, please visit www.eLayaway.com/press.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.