eLayaway Connected to 14 Million Consumers, Including Military Families and Federal Employees

TALLAHASSEE, FL--(Marketwire - Sep 16, 2011) - eLayaway®, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway payment processor, has joined forces with Centralized Strategic Placements, Inc. (CSP) to bring the popular online layaway program to the 14 million plus members available through the CSP's Exchange Shopping Program (CSPEX). Members include active and retired U.S. military and other Federal employees authorized to shop at AAFES (Army & Air Force Exchange Services) and other U.S. Department of Defense online stores. Additionally, eLayaway will be offered to CSP's retailers, distributors and manufacturers.

"Layaway is more than just a payment option. It's a commitment by both the consumer and the merchant to work together and fulfill needs," said Sergio Pinon, Founder and Chief Marketing Officer of eLayaway and USAF veteran. "CSP understands that and sees the short and long-term value of providing relevant, value-added services that meet their partner's needs. The opportunity to assist our military families is an honor."

Scheduled for launch in Q1 2012, the CSPEX network will be one of the first integrations launched under eLayaway's latest release scheduled for the fourth quarter of 2011. The post holiday launch date was selected to help consumers get a fresh start in the New Year. One of the benefits of using layaway is being able to make micro payments over an extended period of time. This launch schedule will provide the maximum benefit for the consumer.

"eLayaway complements the other payment options we currently offer to our customers," said Rick Saint Cyr, CEO of CSP. "We believe that credit-free options such as eLayaway provide consumers with the affordability, convenience and payment plans they need to complete a purchase."

About eLayaway®
eLayaway empowers retailers and payment platforms with an automated micro-payments system designed to support layaway, leasing, micro-lending and layaway/credit hybrid programs. Marketing and customer support is also available, making eLayaway the perfect technology for retailers looking for an autonomous solution. Implementation costs to integrate eLayaway are minimal and ongoing transaction fees are far less than credit card processing fees. eLayaway enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com.

About Centralized Strategic Placements (csp-gov.com)
Centralized Strategic Placements, Inc. (CSP) is a sales channel management company specializing in closed-market sales channels. As the leader in developing and managing online shopping programs, CSP serves retailers, distributors and manufacturers seeking to achieve greater sales in markets that are inherently difficult to reach. Typical institutions managed under CSP channel management include government, non-profit and academic institutions. CSP is a privately held corporation with offices in Washington, D.C. and Ephrata, Pennsylvania.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

For more information, please visit www.eLayaway.com.