PETALUMA, CA--(Marketwire - Oct 1, 2012) - MarketLive, Inc., the leading provider of eCommerce technology and services for mid-market companies, today announced the company's founder and chairman, Ken Burke, will be a featured speaker at the upcoming E-Business Consortium 14th annual Business Best Practices & Emerging Technologies Conference hosted by the University of Wisconsin.
On October 4, 2012, at the Monona Terrace Convention Center in Madison, Wisconsin, more than 650 marketing, IT and supply chain professionals will gather to hear Burke and other e-business experts share insights on the present state of this booming industry -- and their visions for its future. Widely recognized as one of the nation's top leadership events, the Consortium is a venue for professionals and experts to share ideas and discuss trends and key developments in the world of e-business. Past speakers have included such industry gurus as Marissa Myer, the new CEO of Yahoo, and Peter Sachse, CEO of Macys.com.
"This is an important event in our industry," says Burke, "and we are happy to be a part of it. I look forward to sharing some of the best practices we've learned over the years at MarketLive -- including creating a cohesive eCommerce strategy and using it to synchronize content, magnify branding, and convert opportunities into sales at every customer touchpoint. Few companies have mastered this critical strategy," he added, "and it's becoming increasingly essential to eCommerce success overall."
Burke's session "Optimizing Content for the Ideal Customer Experience," will outline eCommerce industry best practices when it comes to formulating and effectively deploying online content to drive conversions, beyond just product-specific descriptions and images.
Key topic areas will include:
- generating specific messages (both in images and text) for every phase of the customer lifecycle,
- using new content offerings to bolster existing site features,
- creating consistent branding experiences with content at every touchpoint, and
- measuring the effectiveness of new content.
The session will explore the ever-evolving ways some of the world's most sophisticated retailers and brands skillfully orchestrate content across multiple devices and channels to connect and engage with their customers.
In this rapidly-changing world of e-commerce, participants at the University of Wisconsin's E-Business Consortium are certain to emerge from the event with insights and tactics from Burke and his colleagues for taking their businesses to the next level.
For more information on UW E-Business Consortium, visit www.uwebc.org
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided world class eCommerce technology and expert services that help fast-growing companies successfully sell goods and services across multiple channels.
Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance the customer experience online while dramatically improving acquisition, conversion, and retention rates.
MarketLive powers many leading eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Jessica Simpson, Warner Brothers, Cost Plus World Market, Helzberg Diamonds, and Party City, and Armani/Exchange, to name a few.