TORONTO, ONTARIO--(Marketwire - Oct. 11, 2012) -
Attention: Business/Mobile advertising editors
Addictive Mobility's Board of Directors appoints current Chief Technology Officer, Dilshan Kathriarachchi, as President. Kathriarachchi will continue to retain his duties as chief technology officer.
Kathriarachchi's appointment reflects Addictive Mobility's ongoing strategy to define itself as a market leader in social advertising on mobile.
"I am honored to assume leadership of Addictive Mobility and to oversee the continued growth of the company as a key player within the exciting mobile advertising ecosystem," says Kathriarachchi. "I look forward to expanding Addictive Mobility's technology leadership and innovation, guiding the company towards its next phase of growth."
As chief technology officer, Kathriarachchi lead the company's product research and development; day-to-day ad operations; long-term market strategies; and technology acquisition. Kathriarachchi also oversaw the deployment of Addictive Mobility's data center infrastructure across North America.
Kathriarachchi was appointed chief technology officer in 2009. Prior to joining Addictive Mobility, Kathriarachchi pioneered electronic payment processing with several Sri Lankan financial institutions. He founded nFiction.com, an online publishing platform, in 2003. nFiction.com quickly became the second largest fan fiction community in the world.
Addictive Mobility specializes in social advertising on mobile. It has leveraged its social targeting capabilities to redefine how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Addictive Mobility's proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. It is located in Toronto. For more information, please visit http://www.addictivemobility.com or follow us on Twitter @addictivelabs.