BOSTON, MA--(Marketwire - Oct 18, 2012) - Digilant™, the leading consolidated buying platform, today announced Maggie Wells as its new senior vice president of marketing. A seasoned media executive with extensive experience in technology and marketing, Wells is tasked with leading Digilant's global positioning and differentiation in a crowded marketplace.
"My experience with Digilant's competitors is that they don't understand brands and get caught up in product features and jargon," said Wells. "The conversation should be about understanding and solving the business problem. What is it the brand is trying to achieve? Digilant's team has the depth of experience required to help brands tackle challenges head on and improve their bottom line."
Wells' hiring exemplifies the deep bench that CEO Ed Montes has strategically and carefully assembled at Digilant. With a unique staff bringing a combination of agency and media backgrounds, Montes has created a dynamic that's not seen elsewhere.
"In an industry filled with noise and distrust, Digilant's real differentiators are the team and the transparency of the technology," said Montes. "Maggie sees beyond the ad tech chaos and she's in an excellent position to help Digilant clients solve real business problems."
Prior to Digilant, Wells worked as global marketing and operations director for The Economist Group and sales director for the technology division of Burst Media. She holds a bachelor's of science in mechanical engineering from the University of Rochester and a MBA from the University of Chicago.
Digilant boasts a 94 percent customer renewal rate; offices in six countries; a completely client-focused team and highly sophisticated and transparent patent-pending technology. For more information, visit www.digilant.com or follow the company on Twitter at @Digilant_US.
Digilant is the leading consolidated buying platform with an innovative approach to combining semantic and behavioral targeting with custom buying algorithms which has made Digilant the market leader in cultural segment targeting in the US and globally. Originally launched as Adnetik in 2009, Digilant is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. Digilant provides brand marketers and agencies with tools to achieve their goals, including brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. For more information, visit www.digilant.com.