PLANTATION, FL--(Marketwire - Oct 30, 2012) - DentalPlans.com, the largest online provider of Discount Dental Plans for individuals and families across America, announced today it has elected Carla Hudson as its new CMO.
With more than a decade of brand management and leadership experience, Hudson will spearhead the brand and marketing strategy of DentalPlans.com in support of its aggressive growth targets.
"DentalPlans.com has a great deal of potential to grow and position themselves as a top-of-mind solution to help people save money on dental care with Discount Dental Plans," says Hudson. "I hope to cultivate a strong corporate culture that focuses on customer needs, growth and results."
Hudson most recently worked with Capital One, a Fortune 100 company, serving as the Senior Director of Brand and Integrated Marketing Strategy within the Card Business. There, she led the marketing innovation and learning arm of the brand department, managing a $20 million marketing budget. In addition, she led the brand strategy and repositioning the company deployed post HSBC merger.
"As our CMO, Carla will be responsible for developing and executing a multi-channel member acquisition strategy focused on driving new customer acquisitions, while ensuring the long-term viability of the DentalPlans.com brand," said Jennifer Stoll, President of DentalPlans.com.
Prior to joining Capital One, Hudson served as the Senior Vice President and Brand Strategy Executive for Bank of America in Charlotte, N.C. There, she held a dual role, leading all aspects of brand strategy for the global enterprise as well as leading the brand strategy for the Card, Mortgage and Retail Bank businesses. In this role, she led positioning, brand architecture and visual identity for the enterprise. She also led the brand strategy for the merger with Merrill Lynch in 2009.
Hudson has held brand development and executive positions in such companies as U.S. Cellular, SunCom Wireless, Fidelity Investments and Sprint PCS. During her time with SunCom, Hudson won a Global Rebrand 100 award, which recognizes the world's most effective rebranding efforts. Her leadership and marketing efforts at SunCom also led to the publication of a white paper called "How to Build a Telecom Brand."
Hudson received her bachelor's degree in Communications at Maryville University in St. Louis. She has served as a member of the National Brand Management Committee for the Association of National Advertisers (ANA) and was twice invited to be a panelist judge for the National Effie Awards.
For more information about DentalPlans.com, visit www.DentalPlans.com or email PR@DentalPlans.com for media inquiries.
Founded in 1999, DentalPlans.com offers more than 30 of the leading Discount Dental Plans available at more than 100,000 dentist listings nationwide. With Discount Dental Plans, individuals, families, businesses and groups have easy access to savings at the dentist, with or without dental insurance. Visit DentalPlans.com and enter your ZIP code to find a plan and participating dentists available in your area, and save 10% to 60% on most dental care procedures.