FORT WORTH, TX--(Marketwire - Jul 5, 2012) - Demand side platform Simpli.fi announced today that it was awarded an eTail Rising Star award for value, performance, and excellence in the Start Up Technology category. The eTail Rising Star spotlight recognizes the people, technologies and service providers that retailers consider the top providers in their fields, helping retailers and brands at large to improve their advertising efforts, customer relationships, and engagement levels. The winners were selected from over one hundred companies nominated by the eTail community this year.
"Etail rising star spotlight aims to acknowledge companies that our retailers consider vital to their business," said Delnaz Bhopti, Marketing Manager, Worldwide Business Research. "Companies that provide products and services at the forefront of their industry."
Simpli.fi's suite of element-level display advertising solutions help internet retailers acquire new customers more efficiently than with segment-based solutions. In particular, retailers are reducing their cost of acquiring customers using Simpli.fi's keyword level search retargeting and its element level site retargeting offerings.
"Our search retargeting and site retargeting solutions enable Internet retailers to convert prospects with display ads that are smarter and more transparent than traditional behavioral targeting techniques," said James Moore, CRO, Simpli.fi. "Our solutions also offer deep insights into consumer intent that can be leveraged across other advertising media."
Etail is an industry leader in senior level conferences, where content is king and the quality of attendees is closely monitored. the next upcoming eTail event is August 13 - 16, 2012 in Boston, eTail Boston will feature over 100 retail industry pioneers and 4 days of content. Day 1 of eTail Boston features an Advanced Search Summit, Email Summit and a Social Summit, day 2 and 3 are the main conference and day 4 is the Mobile Shopping Summit.
Simpli.fi is the Element Level Demand Side Platform, and represents new class of DSP that provides more granularity, more transparency, and greater performance than first generation DSPs. The Simpli.fi platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers. With a worldwide footprint, Simpli.fi, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform, through our client services team, or through our complete set of APIs. To get started, contact us at leads(at)simpli(dot)fi or + 1-800-840-0768. For more information on Simpli.fi please contact Katie Grayson, kgrayson(at)simpli(dot)fi.