CARVER, MA--(Marketwire - Sep 19, 2012) - Decas Cranberry Products, Inc. announces the sale of its cranberry nutraceutical business (Decas Botanical Synergies LLC) to Naturex of Avignon, France. DBS is the global leader in cranberry nutraceuticals and Naturex is a world leader in specialty plant-based ingredients. A long term supply agreement between Decas Cranberry Products, Inc. and Naturex is part of the transaction.

Decas Cranberry Products President and CEO, Chuck Dillon, commented, "We see this sale as a key component of our growth strategy. Although DBS has been built into a very successful entity over the last 7 years, our focus in the future is to execute strategies that increase cranberry utilization in a dramatic fashion. The proceeds from this sale will be used to strengthen the financial base of the company and support new strategic initiatives in this regard."

Dillon went on to say that "this is truly a win/win for both companies. Naturex, with its participation in the food and beverage, nutrition and health and personal care markets, is well positioned to expand the DBS platform, while Decas Cranberry Products will now concentrate all of its resources on core businesses."