TORONTO, ONTARIO--(Marketwire - Sept. 7, 2012) - His own story of personal tragedy and perseverance inspired Toronto-based singer/songwriter Alain D'Amours/ADA to produce a video homage to his mother based on the struggle with dementia that led to her death. The video will debut on World Alzheimer's Day.
Alain D'Amours will launch his debut video "Do You Remember?" on Friday, September 21, 2012 at a fundraising party for the Alzheimer Society of Canada. The video launch party is scheduled for 7:30pm at Sugo Restaurant Bar, 582 Church Street, in Toronto.
All proceeds from the event and future sales of "Do You Remember?" will benefit the Alzheimer Society of Canada.
ADA, a French Canadian, moved to Toronto from Montreal 12 years ago. An entrepreneurial spirit led him to launch his own renovation company, but the past five years have been rife with personal setbacks and tragedy. D'Amours was injured in an accident; financial problems emerged that led to bankruptcy; and, one year ago, the tragic death of his mother after a short battle with a rapid degeneration form of dementia.
ADA turned pain into inspiration. On a spring's day, thinking of his mother's fading memories of their life together, ADA sat down to write and, surprisingly, within minutes wrote "Do You Remember?"
"At the time, I just wanted to make a song to remember my mother, but the words came so fast, I took it as a positive sign, so I decided to make it real and go into the recording studio," says D'Amours. "The project gained steam. The recording, led to a video. Then I decided to post the video online. That led to the idea of a launch party. That inspired the idea of a fundraiser."
The women who play his younger mother in the video happen to own a restaurant and offer their place, Sugo restaurant bar, as the locale for the launch party.
The video also marks the debut of ADA as a producer. He self-funded and self-produced the project, though he had no previous experience hiring musicians, or studio and video production, "This project has felt more rewarding than anything else in my life."
"Knowing that 500,000 Canadians have a form of dementia and that by 2020 this number will practically double and triple by 2040, made me realize that I needed to be involved. I hope that my mother's story and my music will be embraced as a hymn for Alzheimer's and dementia."