BOSTON, MA--(Marketwire - Jul 18, 2012) - DataXu (www.dataxu.com), provider of the industry's leading digital marketing management (DMM) platform -- DX3, today announced that it has been named a 2012 AlwaysOn Global 250 Top Private Company winner. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. DataXu was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
"This year's AlwaysOn Global 250 companies have been shaken up by the recent surge in on-demand and mobile innovation. This year's crop of robust, innovative applications has launched a complex world of interconnected, sophisticated data being used by a voracious consumer and business user base. Coupled with a massive smartphone and tablet adoption, the opportunities for this year's winners are unlimited," said Tony Perkins, founder and editor of AlwaysOn. "The 2012 AO Global 250 winners are driving the technology market into new, uncharted territory, representing the highest-growth opportunities we've seen in the private company marketplace in the history of the Global Silicon Valley."
"DataXu is focused on making Big Data easy for brands to use, so they can rapidly make informed decisions for better ROI," said Mike Baker, CEO and co-founder of DataXu. "Being named to the AlwaysOn Global 250 is a testament to our number one ranked technology, and on-going collaboration with customers that keeps them at the forefront of innovation and ahead of their competition."
In a week of achievements for the company, DataXu CEO Mike Baker was named to the Massachusetts Innovation and Technology Exchange (MITX) Board of Directors.
At DataXu, we are transforming the way global brands market to consumers in the digital world. An enterprise data and analytics company, DataXu offers DX3, the first omni-channel marketing management platform. DX3 helps you easily manage the deluge of big data, turning insights about consumer behavior into immediate decisions that impact Return on Marketing Investment (ROMI). We help brands to more effectively and efficiently reach and engage consumers, resulting in improved brand engagement, customer acquisition, and sales.
The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com or follow us at Twitter.com/dataxu.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.