SOURCE: Collarity, Inc.
January 21, 2008 09:00 ET
Collarity Introduces Breakthrough Behavioral Video Content Monetization Platform
Collarity Harnesses Implicit Social Community Behavior to Deliver Targeted Video Search, Recommendations and Advertising for Web Publishers
NEW YORK, NY--(Marketwire - January 21, 2008) - Future TV Show, Booth #3 -- Collarity, a
leader in search and discovery solutions for web publishers, presents a
breakthrough in video optimization that enables publishers to effectively
monetize their content. Collarity leverages the interaction between the
publisher's rich-media, their content, ads and their users for optimal
content consumption and monetization. The service exploits the behavioral
patterns of an entire website audience rather than manually selected tags,
metadata and labels, and therefore is an extremely effective platform for
video content and ad targeting.
"Collarity holistically analyzes all media type on the publisher's site,
whether it is in text, images, video or advertising," said Levy Cohen, CEO
and Founder of Collarity. "Our solution seamlessly and automatically
connects ad serving optimization with content discovery and recommendation.
Out of sync content and ads is a problem many media publishers face. Ad
revenue and content consumption can only be maximized if the two are
coordinated to the benefit of the site visitors."
The Collarity platform operates as a web service connected to the web
publisher's site and provides visitors search results, recommendations and
ads based on media consumption and ad response patterns of previous
visitors. This anonymous data is the foundation of a behavioral relevance
that utilizes implicit user communities. This is then designed to rank
search results, generate recommendations ("users who liked this, also liked
this"), and target advertising. This behavioral layer is used in
conjunction with any meta data or audio transcript files to provide highly
accurate video search results driving higher page views and higher ad
"Publishers already have most of the necessary data in their website log
files," said Cohen. "We simply harness this existing valuable knowledge in
the form of more relevant search results, real-time recommendations and ad
targeting. This allows the publisher to obtain more online revenue out of
the online content they've spent so much time and money to create."
Collarity, with customers including FOX TV stations and V-me media cable
network, has successfully provided millions of web visitors with improved
methods to search and discover video content.
Collarity provides the most complete content monetization platform for web
publishers and includes search, discovery, syndication, and analytics
applications along with behavioral ad targeting. Collarity is the only
community-based platform that harnesses the implicit interests of site
visitors to deliver targeted and highly relevant content for improved
visitor satisfaction and increased maximized revenue. Collarity Web
services require no software to install or infrastructure to maintain and
can be deployed in several days. Collarity serves leading web publishers,
including Fox, Pearson Education and Crain's Chicago Business, and is
headquartered in Palo Alto, Calif. For more information, please visit