MONTRÉAL, QUÉBEC--(Marketwire - Sept. 17, 2012) - Ron Perrotta, Vice-President, Marketing and Strategic Planning, Cogeco Cable (TSX:CCA), today announced that his department has adopted a new organizational structure aimed at driving greater marketing efficiency for the company's residential services. Marketing operations in this business segment will now revolve around two strategic focuses: Customer and Product.
Taking responsibility for the Customer unit will be Anne Isabelle Roussy, who is promoted to the position of Senior Director, Customer Marketing and e-Business. She assumes management of overall strategy governance as well as customer acquisition and marketing operations for current clientele, via the full range of residential services marketing channels, and will also head the company's Web and social networking strategy development. In addition, she will support the Business Solutions, Corporate Communications and Human Resources groups in applying their strategies to Cogeco Cable's Web and social media platforms. Ms. Roussy has more than 15 years' experience in marketing management (marketing communications, research, strategic planning, Web and e-commerce) both with telecommunications companies and in a consulting capacity, along with prior experience in the graphic communications field. She joined Cogeco in 2008, when she was tasked with setting up the Web and interactive applications team.
Marie-Claude Caron is appointed to the position of Director, Acquisition and Customer Base Marketing. Reporting to Ms. Roussy, she will oversee all customer acquisition and marketing campaigns for residential services as well as handle communications and marketing development for the Business Solutions group. Ms. Caron has 23 years of experience in marketing management, specifically in product management and marketing communications, in the fields of consumer goods and telecommunications for both residential and business services. She joined Cogeco in 2002.
Rachel Blain is promoted to the position of Senior Director, Product Management. She will be responsible for ensuring the competitiveness of residential services, and her duties will include development of service bundles, pricing and promotional strategy, along with management of the residential services portfolio, rates and service profitability, product positioning, and sales channels training. Ms. Blain has 22 years of diversified marketing management experience in the telecommunications industry, encompassing services for residential, business and wholesale markets, including nine years with Cogeco in residential services product development and management.
"The creation of these two groups, along with the appointments of these experienced Cogeco Cable managers to lead them, will ensure the necessary continuity while simultaneously enhancing both our agility and our performance," Mr. Perrotta explained.
ABOUT COGECO CABLE
Cogeco Cable (www.cogeco.ca) is a telecommunications corporation and is the second-largest hybrid fibre coaxial cable system operator in Ontario and Québec. Through its two-way broadband cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital Television, as well as High Speed Internet (HSI) and Telephony services. Cogeco Cable also provides, to its commercial customers, through its subsidiary Cogeco Data Services, data networking, e-business applications, video conferencing, hosting services, Ethernet, private line, VoIP, HSI access, data storage, data security, co-location services, managed IT services, cloud services and other advanced communication solutions. Cogeco Cable's subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CCA).