SOURCE: Coffee Klatch Roasting
February 21, 2008 14:05 ET
Coffee Klatch Roasting Anti-Starbucks Promotion Sparks Nationwide Free Indie Coffee Uprising
SAN DIMAS, CA--(Marketwire - February 21, 2008) - Just two days after Coffee Klatch Roasting of
Southern California announced that it
would serve free coffee at its two coffee shops when all U.S. Starbucks
stores close on February 26 for employee retraining, hundreds of
independent coffee shops and small chain locations have followed suit to
announce similar promotions, creating a nationwide movement to drive coffee
consumers to local coffeehouses.
"First our announcement started circulating on coffee discussion websites
and blogs, then our phones started ringing and email messages of support
poured in from coast-to-coast," says Mike Perry, Coffee Klatch president.
"I was shocked to see that our local promotion to demonstrate how much
better our coffee is than Starbucks had turned into a nationwide uprising
of independent coffeehouses."
"Independent businesses are smartly seizing this opportunity to turn the
tables and spotlight Starbucks' touted 'bold demonstration of commitment,'
for what it really is -- an admission of weakness," says specialty coffee
industry consultant Andrew Hetzel of Cafemakers. "Local coffee shops
everywhere should band together and join in the promotion for maximum
"Whether free or not, we hope that everyone will use Tuesday, February 26th
as an opportunity to visit their local coffee shops and find out what
they've been missing," says Perry, adding, "Anyone in the U.S.A., Canada or
U.K. can visit http://www.delocator.net to quickly find their nearest
independent coffee shop."
Free, expertly crafted coffee beverages will be served at Coffee Klatch
Roasting's two locations in Southern California on Tuesday, February, 26th
between 5:30 PM and 8:30 PM:
San Dimas: (909) 599-0452
806 W. Arrow Hwy Ste A, San Dimas
57 Freeway and Arrow Hwy in the Target Shopping Center
Rancho Cucamonga: (909) 944-JAVA
8916 Foothill Blvd Ste C, Rancho Cucamonga
Corner of Foothill and Vineyard in the Thomas Winery Building
About Coffee Klatch Roasting
Founded in 1993, Coffee Klatch operates two coffee shops in San Dimas &
Rancho Cucamonga and supplies wholesale customers from a dedicated
specialty coffee roasting facility. In addition to publicity gained from
the accomplishments of two-time U.S. Barista Champion Heather Perry, Coffee
Klatch Roasting has been recognized as serving the "Best Espresso in
America" by the Los Angeles Times and the "Best Espresso in the World" by
an esteemed panel of judges at the 2007 World Barista Championship in
Tokyo, Japan. Visit the Coffee Klatch website at www.klatchroasting.com.