Coca-Cola and SCVNGR Bring Summer Fun to Teens With Exclusive, New "Happiness in Numbers" Game

CAMBRIDGE, MA--(Marketwire - Jun 21, 2011) - You're a teen, summer's here and you're hanging at the mall, the movie theater or your local amusement park. Typical summer? Not with Coca-Cola and SCVNGR on hand to spice things up and make it more fun and rewarding.

Beginning now, teens can start playing Coca-Cola "Happiness in Numbers" on SCVNGR, "the game layer on top of the world." At participating restaurants, amusement parks, malls and movie theaters this summer, using the SCVNGR app on their smartphones, teens can unlock instant rewards at partner locations and share exclusive experiences with their friends.

"Teens can get a little bored during the summer, so Coca-Cola and SCVNGR have teamed up to create cool, unexpected challenges that will kick start summertime fun," said Neil Golson, Senior Brand Manager, Coca-Cola North America. "With SCVNGR's social game mechanics, it's easy for teens to connect with their friends while they play 'Happiness in Numbers' and open some happiness for themselves."

To experience the "Happiness in Numbers" campaign, teens can download the free SCVNGR app for iPhone or Android. The Simon Malls dtour and Live Nation are among several partners to join the "Happiness in Numbers" program. Beginning now, game players can complete challenges at any of the Simon Mall dtour's 14 tour locations or Live Nation's 31 Secret Sound Check locations to earn points towards prizes, such as free T-shirts and gift cards.

"Summer's here and teens all over the country are looking for excitement wherever they can find it," said Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR. "Coke with SCVNGR will be turning the country into a gameboard for teens to share and discover challenges with friends, while unlocking great Coke rewards on their phones at their favorite places. As the summer heats up, Coca-Cola will be bringing the fun to even more hot spots across the country, giving teens even more options for experiencing a summer they'll never forget!"

Download the free SCVNGR app for iPhone, iPod Touch or Android today and watch the happiness multiply! For more information on challenge locations visit: http://www.scvngr.com/cocacola

The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit www.scvngr.com to learn more.