BOSTON, MA and PHOENIX, AZ--(Marketwire - Aug 6, 2012) -
- Communefx incorporates ClickSquared's Cross-Channel Marketing Hub
- Communefx provides added value and efficiencies to its marketing clients
- Partnership creates unique cross-channel marketing offering
ClickSquared, a global provider of SaaS cross-channel campaign management software, today welcomes its new distribution partner, Communefx, into the company's partner program. Communefx, a leading customer engagement agency headquartered in Phoenix, optimizes customer-oriented business strategy, experience, value and advocacy using a unique combination of technology, marketing communications, data analytics and strategic consulting services.
ClickSquared's Cross-Channel Marketing Hub provides Communefx with enterprise-class campaign management capabilities, actionable customer intelligence tools, ready-to-deploy social apps and a full array of channel delivery options. This allows Communefx to focus on the most effective application of customer engagement strategies instead of worrying about implementing, integrating and maintaining an array of standalone marketing tools.
"After evaluating many enterprise-class marketing technology providers, we selected ClickSquared as the vendor most capable of providing fully integrated, SaaS cross-channel campaign management underpinned with a highly scalable database platform," said Chris Lynde, senior vice president and general manager, Communefx. "ClickSquared's Cross-Channel Marketing Hub marries campaign management, multi-audience database management, and customer intelligence tools with delivery and execution across email, print, web, survey, mobile and social channels. By combining the features and functionality of ClickSquared's Hub with our best-in-class data analytic bullpen and digital engagement capabilities, Communefx can now offer clients a sophisticated, integrated solution without having to integrate and maintain multiple standalone platforms. ClickSquared's Cross-Channel Marketing Hub is a significant addition to our toolbox."
"Working with value-add partners is central to ClickSquared's growth strategy," said Dan Smith, senior vice president, marketing at ClickSquared. "We are thrilled to partner with Communefx to make the Hub available to its clients. Communefx's widely respected customer data integration, analytics and strategic consulting capabilities -- combined with their social marketing expertise -- make them an ideal partner for ClickSquared. Together, the companies can bring tremendous value to innovative B2C marketers seeking competitive advantage."
For additional information on ClickSquared's Partner Program, please visit www.clicksquared.com/partners.
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:
Communefx is a direct marketing agency with offices in Phoenix, Pittsburgh, New York and Chicago. Communefx provides data processing, database marketing services, customer lifecycle management, and interactive technology for multi-channel customer engagement. They combine the core elements of successful engagement marketing to enable their clients to receive effective and strategic marketing campaigns.
Communefx's marketing strategies "listen" to the consumer in a digital landscape and organize a business and marketing strategy around immediate, observable, consumer input and behavior. At the core of every Communefx solution is the use of data-driven strategies to help make more informed decisions about marketing, whether it be online or offline.