TORONTO, ONTARIO--(Marketwire - Sept. 14, 2012) -
Editors Note: A video is associated with this press release.
Claritin® Canada and Evergreen's Pedal for a Greener City, last spring's month-long campaign in support of urban green projects at Evergreen Brick Works, has raised $25,000 for the "Valley Veggie Patch," a community food garden located on the site. The garden was selected as the winning project by Torontonians who voted for one of three projects proposed on the site.
Voters were gathered from downtown pedestrians who took advantage of free rides on 12 EcoCabs sponsored by Claritin® Canada for one week in May. Each of the pedal-powered cabs was equipped with a digital screen where riders accessed Claritin® Canada's Facebook page and voted for their favourite project. Claritin® Canada donated $1 for every kilometre clocked on every EcoCab throughout the campaign up to a maximum of $5,000 for 5,000 km pedaled. In addition to this, Claritin® Canada donated $1 for every new Claritin Facebook fan, and Torontonians also contributed by giving their own donation when intercepted by our Claritin® squad.
The $25,000 investment is being used to cover materials and supplies to ensure the success of the garden through 2014. This includes plants, fruit trees, seeds, soil, mulch and compost, tools, maintenance supplies and volunteer support.
The "Valley Veggie Patch" contains a variety of raised beds and containers including herbs, fruit trees and vegetables planted throughout Chimney Court, Evergreen Brick Works' children's area. This year, Evergreen will harvest approximately 100 lbs. of tomatoes, cucumbers, squash, beans, garlic, and a variety of greens. The harvest has already been used in community programs and to promote sustainable food education and healthy food choices.
"The Valley Veggie Patch is a great way to get children and youth growing, preparing and sharing food," said Jean Lachance, Marketing Director, Claritin®. "We are proud to be supporting such a valuable education tool right in the heart of Toronto."
The Claritin® family offers non-drowsy solutions that provide fast and effective relief from indoor and outdoor allergy symptoms, so you can live and feel alert and focused today, as if you don't have allergy symptoms. Claritin® provides effective, non-drowsy 24-hour relief from your allergy symptoms caused by pollen, dust, mould and pets. Claritin® Allergy + Sinus provides fast-acting, non-drowsy relief from your allergy symptoms, plus a decongestant to relieve nasal and sinus congestion for up to 12 hours.
Evergreen Brick Works
Evergreen's new home is a community environmental centre in the heart of the Toronto's ravine system. It is many things: a vibrant public space featuring a local farmers' market and retail garden centre; a showcase of sustainable design; an educational playground for green living; and an international hub that fosters new ideas in urban innovation.
Evergreen is a national not-for-profit organization that makes cities more livable. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities-now and for the future. In 2012, Evergreen, with the support of its various donors and sponsors, is providing over $905,000 in grants to community and school greening projects. For details visit www.evergreen.ca.
To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=IMiKMs_9IrU.