VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 4, 2013) - Thousands of Pink Shirt Day supporters across Metro Vancouver donned their pink and made some noise against bullying on February 27th 2013 for the 6th annual CKNW Pink Shirt Day campaign! This year more than 70,000 pink t-shirts and 17,000 buttons were sold to raise $250,000 to support anti-bullying programs across BC.
"In 2008 when the campaign began at CKNW, a few hundred t-shirts were sold in support of the event. We are thrilled to see this campaign grow to over 70,000 in 2013. Not only are we committed to raising money for organizations supporting anti-bullying, we are also focused on bringing about greater education and awareness on the topic," said Tom Plasteras, Program Director for CKNW.
This year saw notable celebrities such as Sara McLachlan, Bif Naked and Chris Higgins of the Vancouver Canucks rally behind the campaign through personal viral videos and messages. Vancouver Mayor Gregor Robertson proclaimed February 27th Pink Shirt Day in Vancouver and many other municipalities followed suit.
In the month of February, CKNW focused on topics such as workplace bullying, school bullying, cyber bullying and how this type of behavior negatively impacts its victims. This year a brand new TV anti-bullying PSA was produced by creative agency TAXI and aired on Global BC and Shaw channels. "CKNW will continue to bring much needed information to the public on this issue year round," Plasteras added.
CKNW Pink Shirt Day T-Shirts were sold both online at PinkShirtDay.ca and through London Drugs retail outlets in Western Canada. To date, CKNW's Pink Shirt Day has raised over $575,000 for anti-bullying programs in BC, including those of the South Coast Boys and Girls Clubs.
"The Boys and Girls Clubs are grateful for the support from the CKNW Orphans' Fund through the Pink Shirt Day Campaign, which is critical to helping us ensure that each and every one of the 10,000 children, youth and their families we serve annually have opportunity to participate in our programs," said Carolyn Tuckwell, CEO of Boys & Girls Clubs of South Coast BC. "A key element of our program is to develop healthy, positive relationships, and BGC's anti-bullying programs are the cornerstone of that learning."
About CKNW: CKNW News Talk 980 delivers hard-hitting, insightful news and commentary and has been instrumental in defining public opinion in British Columbia for generations of listeners. CKNW News Talk 980 is Vancouver's sounding board - a daily town hall meeting where newsmakers and listeners converge. The station's key personalities include world-class journalist Philip Till, anchor of The CKNW Morning News, the most tuned to morning show in Vancouver, followed by one of British Columbia's most popular radio programs The Bill Good Show, The Simi Sara Show, The World Today with Jon McComb, The David Pratt Show and SportsTalk with Dan Russell, Canada's longest running sports talk show.
About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. The CKNW Orphans' Fund provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment. The CKNW Orphans' Fund are the organizing committee behind the popular Pink Shirt Day campaign in British Columbia.