Cineplex Entertainment Expands UltraAVX(TM) in British Columbia

Now at SilverCity Coquitlam and SilverCity Metropolis Cinemas

| Source: Cineplex Entertainment Cineplex Entertainment

TORONTO, ONTARIO--(Marketwire - April 26, 2011) -Cineplex Entertainment (TSX:CGX)

WHAT:Cineplex Entertainment today announced a new UltraAVX auditorium will open on Friday, April 29, 2011 at both SilverCity Coquitlam Cinemas and SilverCity Metropolis Cinemas (located in Burnaby). Each new auditorium will open in time for Fast Five which races into theatres April 29th.
With the sharpest picture, crispest sound and reserved seating, UltraAVX provides our guests with a truly immersive movie-going experience. UltraAVX features wall-to-wall screens that are significantly larger on average than our traditional screens. Christie Solaria 2230 DLP Cinema® projectors provide a superior digital presentation projecting crystal clear images onto the big screen. The system is further enhanced with the addition of RealD 3D technology enabling us to present the latest 3D movies. Complimenting the stunning on-screen picture is a superb digital surround sound system featuring the latest in Dolby digital sound technology. Guests will also love the new reserved seating option especially when they settle in to the extra-wide high-back rocker seats. With UltraAVX, you pre-select your own seat, you experience captivating sound with up to 7.1 Dolby digital surround sound and vibrant imagery on a screen that extends wall-to-wall.
Upcoming movies that will be offered in the UltraAVX auditorium at SilverCity Coquitlam Cinemas and SilverCity Metropolis Cinemas include Thor in 3D (opening May 6th) and Pirates Of The Caribbean: On Stranger Tides also in 3D (opening May 20th). With these new openings, there will be 20 UltraAVX auditoriums located across Canada with more planned to open in 2011. A complete list of UltraAVX locations is available below.
Now Open:
British Columbia
Galaxy Cinemas Chilliwack, 8249 Eagle Landing Parkway, Chilliwack, BC
Alberta
Scotiabank Theatre Chinook, 6455 Macleod Trail SW, Calgary, AB
Cineplex Odeon Sunridge Spectrum Cinemas, 400-2555 32nd Avenue, Calgary, AB
SilverCity CrossIron Mills Cinemas & XSCAPE Entertainment Centre, 261055 CrossIron Boulevard, Rocky View (Calgary), AB
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton, AB
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton, AB
Scotiabank Theatre Edmonton, 8882-170 Street, Edmonton, AB
Saskatchewan
Galaxy Cinemas Saskatoon, 347 2nd Avenue
Ontario
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Toronto, ON
Coliseum Scarborough Cinemas, 300 Borough Drive, Toronto, ON
Scotiabank Theatre Toronto, 259 Richmond Street W, Toronto, ON
SilverCity Yorkdale Cinemas, 3401 Dufferin Street, Toronto, ON
Colossus Vaughan Cinemas, 3555 Highway 7 West, Vaughn, ON
SilverCity Richmond Hill Cinemas, 8725 Yonge Street, Richmond Hill, ON
SilverCity Brampton Cinemas, 50 Great Lakes Drive, Brampton, ON
SilverCity Mississauga Cinemas, 3055 Vega Boulevard, Mississauga, ON
Coliseum Ottawa Cinemas, 3090 Carling Avenue, Ottawa, ON
Quebec
Scotiabank Theatre Montreal, 977 rue Ste-Catherine Ouest, Montreal, QC
WHEN:Friday, April 29, 2011
WHERE:Burnaby
SilverCity Metropolis Cinemas, 4700 Kingsway Avenue
Coquitlam
SilverCity Coquitlam Cinemas, 170 Schoolhouse Street

For more information or to purchase tickets and get your reserved seat in the UltraAVX auditorium, please visit the theatre box office or www.cineplex.com.

Contact Information:

For more information, photos or interviews, please contact:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
416-323-6648
pat.marshall@cineplex.com

Cineplex Entertainment
Kyle Moffatt
Director, Communications
416-323-6728
kyle.moffatt@cineplex.com
www.cineplex.com