TORONTO, ONTARIO--(Marketwire - Oct. 30, 2012) - Cineplex Entertainment (TSX:CGX) today announced that its Second Annual Community Day raised more than $425,000 for the Starlight Children's Foundation.
On October 20, 2012, more than 100,000 Canadians participated in the single-day event, which offered free movies, $2.00 movie snacks, and other fun, family-focused activities - with all proceeds benefitting this worthwhile cause.
"Community Day is a great opportunity for us to thank our guests for another year of fun at the movies - all in support of a great cause," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "We were overwhelmed with the turnout again this year - and look forward to all the great work these funds will enable in support of children and families across the country."
Cineplex Entertainment thanks Paramount Pictures Entertainment Canada and Mars Canada for the donation of films and movie snacks, and RealD for the donation of 3D glasses.
In addition to concession sales, Cineplex raised funds through the sale of $2.00 paper stars and Starlight Children's Foundation pins. Cineplex also donated an amount equivalent to the value of volunteer hours contributed by thousands of employees on Community Day, in addition to all revenue from theatre video and interactive games during the event.
"Cineplex Entertainment's Community Day is a big win for children and families dealing with serious illness," said Christopher Barry, president, Starlight Children's Foundation Canada. "The funds raised during this event will help provide much-needed relief, joy and distraction to seriously ill children and their families at a time when they need it most."
About Starlight Children's Foundation Canada
For more than 20 years, Starlight Children's Foundation has been transforming the lives of children who live with serious illness or life-altering injury.
Through a broad array of in-hospital programs and out-of hospital fun family events, Starlight supports children and their families from diagnosis through the entire course of medical treatment and beyond. Whether it's a trip to the zoo, a toy-filled playroom or an exciting sporting event, Starlight's mission is to create happiness and joy through unique partnerships and programs in communities all across Canada.
Making Children Smile. Helping Families Cope.
To learn more, visit www.starlightcanada.org.
About Cineplex Entertainment:
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.
Cineplex is headquartered in Toronto, Canada, and operates 133 theatres with 1,438 screens from British Columbia to Quebec, serving approximately 70 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at cineplex.com.