SOURCE: Cinedigm Digital Cinema
HOLLYWOOD, CA--(Marketwire - May 4, 2011) - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, announced today that Jill Newhouse Calcaterra has joined Cinedigm in the capacity of Chief Marketing Officer effective May 1, 2011. The newly created role has Ms. Calcaterra reporting directly to Chris McGurk, Chairman and CEO of Cinedigm Digital Cinema Corp.
"We are entering a new and exciting era where Cinedigm can fully leverage the digital cinema platform for targeted distribution, research and alternative content," said Chris McGurk. "Given her track record and relationships, Jill is the perfect person to guide Cinedigm's overall marketing initiatives and industry outreach."
"I'm honored and excited to be a part of the Cinedigm team at a time of amazing growth and evolution in the entertainment industry," said Ms. Calcaterra. "Having served as an advisor to the company for the last four years, I'm confident that we're clearly positioned to benefit from all that digital cinema deployment enables, including alternative content, precision marketing, research, software analytics and focused distribution."
In her capacity as CMO and member of the Management Committee, Ms. Calcaterra will manage corporate marketing, investor relations and public relations for all Cinedigm divisions, including the entertainment group, software, digital media services, UniqueScreen Media and digital cinema deployment.
Additionally, Ms. Calcaterra will manage the company's consumer-facing marketing and promotions programs for alternative content and special events. Recent releases by Cinedigm include the LIVE Foo Fighters documentary screening and 3D performance; the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship; the BCS Championship in LIVE 3D; the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm also releases KIDTOONS, a weekly family friendly matinee series that runs in over 165 theatres across the country.
A twenty-year entertainment industry veteran, Ms. Calcaterra was Vice President of Marketing, Promotions and Partner Relations at Nelvana Communications/Corus Entertainment; Vice President of Marketing at PorchLight Entertainment, and gleaned extensive experience in the advertising world at Goldberg Moser O'Neill and Hoffman/Lewis. She has also been a trusted advisor to a number of internet start-ups, including Smartycard, Imbee, Everloop, and Simon Malls.
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. Cinedigm™ and Cinedigm Digital Cinema Corp.™ are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com [CIDM-G]