FORT COLLINS, CO--(Marketwire - Aug 29, 2012) - Wearitable, an online clothing retailer that provides charitable donations to non-profits, is proud to announce the debut of their new website. Wearitable promotes "socially conscious consumerism" for the masses, and support for charities and non-profits that are important to the customer and their community. The new website offers resources and tools, along with an online store, for those looking to buy clothing and donate the proceeds to their favorite charity or non-profit organization.
Wearitable makes it easy to support a cause by providing donations to charities that are volunteer-powered, non-profits or research groups. The company's primary focus is to help provide support for small or local non-profits. Customers who log on are given a wide variety of original t-shirts. Once decided on what to purchase, customers get to choose from a list of available charities to donate the proceeds of their purchase. 100% of the net profits from the purchase are then donated to the selected group. None of the item proceeds go to the operation of Wearitable, as it is a 100% charitable and volunteer powered business.
One unique thing about Wearitable is its completely transparent donation policies. The owner of the company, Gregor Myhren, says, "Being transparent is one of the most important things to consider when managing and soliciting charitable donations. Many companies that run off of donations, such as charities or research groups, actually end up using a large percentage of donations to support their own operation and advertise to find new donors. This system is sometimes necessary for them to function. I try to run Wearitable as transparently as possible, and donate 100% of the net profit, so that donors and shoppers can rest assured knowing their money is being used just as they intended."
Shoppers also have the option to suggest a featured charity on the website. If the charity is approved, then Wearitable hopes that this feature will encourage individuals to get more involved with their local non-profits. It is also a way to provide a source for fundraisers and ensure that future and returning customers will always have an updated and current list of charities to choose from.
Wearitable's website also features a public web blog as a source of education and outreach. The blog focuses on ways that individuals can help their local community or charity, and encourages social responsibility and altruism. Recent articles hosted on the blog include "Get Involved -- Ways to Help your Favorite Charity" and "How to Support a Cause."
Wearitable's passion to support a cause through socially conscious clothing sales has already been gaining credibility throughout Colorado. Their clothing line is 100% original. In order to get involved in their cause, purchase clothing or make a charitable donation, visit their website at www.wearitable.com.