SOURCE: KIT digital, Inc.
LONDON--(Marketwire - Jun 12, 2012) - Channel 4, the British public-service television broadcaster, has been shortlisted for an IBC2012 Innovation Award for its implementation of an app developed by KIT digital, Inc. (NASDAQ: KITD), for its 4oD video-on-demand service. This innovative app extends 4oD to the Microsoft Xbox 360 game console and leverages the Xbox Kinect's Voice and Natural User Interfaces, allowing users to browse and choose video content using intuitive gesture and voice controls.
A leading video management software and services company, KIT digital developed the app with technology partners Microsoft, Red Bee Media, Akamai, 24/7 Realmedia and Metabroadcast. Launched in December 2011, the app has driven consumer demand for the 4oD offering with over 653,000 4oD Xbox apps downloaded in the first 10 days and paid-for advertising sold out in two days. The gesture and voice activated control features are fundamental to the 4oD user experience, setting the broadcaster's on-demand service apart from competitive offers and positioning Channel 4 to leverage the Xbox as a video delivery platform to drive future revenue streams.
KIT digital developed and manages the 4oD video-on-demand service for Channel 4 through its broadcast-grade video content management system, which supports the delivery of content to multiple IP-connected devices including computers, Smart TVs, mobile handsets, tablets and game consoles.
The International Broadcasting Convention (IBC) is the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide. The IBC Innovation Awards recognize the practical application of leading edge technology and successful entries will primarily show how the technology is benefitting the user -- whether a broadcaster, content producer or their viewers at home.
The IBC2012 Awards Ceremony takes place on Sunday 9 September at 18:30 CET.
About KIT digital, Inc.
KIT digital (NASDAQ: KITD) is a leading video management software and services company. The KIT Video Platform, the company's cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS MediaGroup, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at www.kitd.com or follow on Twitter at www.twitter.com/KITdigital.