BOSTON, MA--(Marketwire - Jun 25, 2012) - Cardlytics, the pioneer of Transaction-Driven Marketing™, announced today that Marc Ginsberg, executive vice president for merchant services, will be presenting insights into the power of big data during the session, "Capability Deep Dives: Big Data -- Meet the Empiricist in your future," at RetailNet Group's 5th Click Conference (1:00 p.m. at The Hyatt Harborside Hotel in Boston).
The presentation will provide attendees with insight on how big data is being used to improve and personalize the shopping experience. Ginsberg will explore how the future of marketing will meet at the intersection of transaction, product, mobile and social data -- all housed in a private and secure environment. Attendees will learn how big data and this new level of personalization goes far beyond the right message in the right medium.
"This is an exciting time in the retail industry and we're right in the middle of it with Cardlytics and transaction-driven marketing," said Marc Ginsberg, EVP of Merchant Services for Cardlytics. "The move toward personalization is transforming the way retailers communicate with customers and prospective customers. The ability to harness 'big data' is critical to this trend."
Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers' actual buying behavior. Messages and rewards are delivered via trusted banking channels, including online and mobile banking, SMS and email. Cardlytics will reach 70% of all US households in the coming months.
RetailNet Group is organizing the conference which focuses on the latest retail trends including retail growth platforms, brand and retail collaboration, and the connected landscape and its implications on the strategic plans of retailers and brands. RetailNet group is the leading insight and advisory firm with specialized expertise in forward-thinking guidance pertaining to retail growth.
Cardlytics is the pioneer and leader of the cutting edge field of transaction-driven marketing™, expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely merchant-funded with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring. For more information about Cardlytics, visit www.cardlytics.com.