VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 4, 2012) - The BC Chapter of the American Marketing Association (BCAMA) has named Capilano Suspension Bridge Park winner of the coveted "Marketer of the Year" award for 2012. Capilano Suspension Bridge Park is being recognized for successfully developing and executing an integrated campaign for the opening of Cliffwalk. "Marketer of the Year" is the BCAMA's annual award program that recognizes the most outstanding integrated marketing strategy in the province.
Capilano Suspension Bridge Park will be awarded the 42nd "Marketer of the Year" for its progressive campaign to launch the opening of Cliffwalk, which featured media relations, promotion, sales initiatives, online and social media, radio and outdoor advertising.
"It is truly an honour to receive this prestigious award, and we thank the BCAMA for this recognition. Building a new multi-million dollar attraction in the tourism climate of the past several years was a bold move," said Nancy Stibbard, Owner & CEO for Capilano Suspension Bridge Park. "Marketing Cliffwalk HAD to be a success! I am so pleased with the results generated by the exceptional work of our Sales & Marketing Team."
"We are thrilled to receive the Marketer of the Year Award," said Sue Kaffka, VP of Sales & Marketing for Capilano Suspension Bridge Park. "For the dreamers, designers and builders of Cliffwalk, there is no greater success than the hundreds of thousands of visitors who are experiencing Cliffwalk everyday as a result of our integrated marketing efforts and the help of Spring Advertising and Hill & Knowlton Strategies."
The BCAMA will present the award to Capilano Suspension Bridge Park at the 42nd
Annual Marketer of the Year Gala at the Westin Bayshore Hotel on Wednesday, October 24, 2012. For event details and ticket information, please visit www.bcama.com.
The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 500 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including Board Members, Committee Members and Sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international "Chapter of the Year" in 1995, 1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and 2006.
About Capilano Suspension Bridge Park
Appreciate nature from three breathtaking perspectives-the world famous Capilano Suspension Bridge, the seven bridges of Treetops Adventure and the new Cliffwalk, a heart-stopping cliffside journey high above Capilano River.
The 450 foot long, 230 foot high Capilano Suspension Bridge has thrilled visitors since 1889. While the wobbly bridge and stunning location have become an iconic Vancouver landmark, Capilano Suspension Bridge Park offers an all-encompassing BC experience. History, culture and nature are presented in unique and thrilling ways with knowledgeable staff and interpretive signage providing as much or as little information as guests want. Treetops Adventure takes guests 100 feet into the mid-story of a thriving coastal rainforest. The new Cliffwalk follows a granite precipice along Capilano River through lush rainforest vegetation. Seasonal events like Raptors Ridge birds of prey in the summer and Canyon Lights in December enhance the many experiences at this year-round destination.
Capilano Suspension Bridge Park is part of the Capilano Group of Companies (CGC), which comprises retail, lodge and attraction businesses including Moraine Lake Lodge and Cathedral Mountain Lodge near Banff, Alberta.