TORONTO--(Marketwire - Sep 19, 2012) - Call2Recycle® and Earth Day Canada (EDC) are teaming up to create education initiatives emphasizing the importance of proper battery management as part of Canada's environmental sustainability activities. Call2Recycle, North America's only no-cost battery and cellphone collection program, has committed to a three-year partnership with Earth Day Canada, which will include cross-promotional activities and development of an elementary school-wide battery education program. In the first year, the partners will collaborate on creating interactive lesson plans about battery recycling, to be posted on Earth Day Canada's EcoKids website in January 2013.
"Call2Recycle and Earth Day Canada share the goal of promoting environmental awareness and sustainability, and of encouraging individual action and local solutions. This is a natural fit for both organizations," said Joe Zenobio, Executive Director of Call2Recycle Canada. "The EcoKids lesson plan is the first of numerous opportunities for creative collaboration on projects to encourage responsible battery management and more environmentally friendly practices."
"Earth Day Canada is excited to work with Call2Recycle," said Jed Goldberg, President, Earth Day Canada. "The partnership will allow EDC to provide additional free curriculum-based education materials to teachers and kids across the country, and it also allows EDC to communicate proper end-of-life battery management, thus keeping more battery components out of landfills and ground water sources."
Call2Recycle® is a free battery and cell phone collection program across North America. Since 1996, Call2Recycle has diverted more than 34 million kilograms of batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is Canada's most active voice promoting eco-safe reclamation and recycling of batteries and cell phones. Call2Recycle is operated by the non-profit RBRCC. Learn more at call2recycle.ca or 1.877.2.RECYCLE. Become a follower or fan at twitter.com/call2recycle or facebook.com/call2recycle.
About Earth Day Canada
Earth Day Canada (EDC), a national environmental charity founded in 1990, provides Canadians with the practical knowledge and tools they need to lessen their impact on the environment. In 2004 it was recognized as the top environmental education organization in North America, for its innovative year-round programs and educational resources, by the Washington-based North American Association for Environmental Education, the world's largest association of environmental educators. In 2008 it was chosen as Canada's "Outstanding Non-profit Organization" by the Canadian Network for Environmental Education and Communication. EDC regularly partners with thousands of organizations in all parts of Canada. www.earthday.ca