C2 Announces Promotion of Barry Malkin to Chief Operating Officer

COSTA MESA, CA--(Marketwire - Mar 26, 2012) - C2, the largest privately owned reprographics firm in Southern California, announced today the promotion of Barry Malkin as the company's Chief Operating Officer. Previously the company's Vice President of Strategy and Marketing, Malkin aims to refine operational processes, inspire the staff to embrace growth and change, and drive continued company progress -- freeing C2 Co-Founder Gary Crisp to focus on broader strategic opportunities and long-term sustainable growth.

Malkin assumed his new role in January during a period of immense change, rapid growth and expansion at the company. He oversees teams in each of C2's seven Southern California locations, ensuring that every product and service meets C2's highest quality standards. Malkin will supervise C2's administration, finance, sales and marketing, customer service and all aspects of operations designed to execute delivery of the company's full breadth of products and services.

"Barry has been an integral part of developing C2's operational excellence," says Crisp, co-founder, president and CEO of C2. "He brings a tremendous understanding of our core value and client-first commitment, as well as the broader marketplaces in which we operate to his newly expanded leadership role. He's already earned our trust handling complex business problems in his four-plus years here. I am extremely confident that Barry will have an even greater impact as we enter our next stage of expansion."

Prior to joining C2, Malkin was district operations managers at FedEx Kinko's, where he oversaw the operation of more than 23 locations. This experience enhanced his entrepreneurial and sales tenure within the construction and print industries. Throughout his 35 years in the industry, Malkin has developed a leadership style that is both solutions-based and action-oriented.

"C2's approach means getting back in touch with the soul of why we're in business," says Malkin. "It's this concept of the value of the customer versus competitors' unhealthy focus on the bottom line. When you hire strong people and provide the proper leadership, customer satisfaction is an inevitable result. Gary and Julie have built this company on superior quality, fast turnaround and an unparalleled commitment to customer service. This talented team has a sense of ownership and empowerment over our business outcomes. My focus is on continuing to drive our staff toward even greater success by maintaining C2's commitment to client service."

C2 has led the market in customer service since its founding in 2002. The firm rapidly expanded to seven offices within Orange, Los Angeles and San Diego counties and the Inland Empire by out-working and out-performing the competition.

ABOUT C2: C2 is the largest privately owned reprographics firm in Southern California, with production offices in the Orange County, Los Angeles, San Diego and Inland Empire areas and hub stores in Costa Mesa, San Diego, Ontario and downtown Los Angeles. Founded by Gary and Julie Crisp (the two "C"s in C2) in 2002, the firm provides premier reprographic services to the AEC (architect, engineer and contractor) and commercial business-to-business markets. For more information, visit www.c2repro.com.