PALO ALTO, CA--(Marketwire - Oct 13, 2011) - BumeBox (http://www.bumebox.com/), a platform which powers real-time social experiences for businesses, today announces industry changing results from its first client campaigns. Just 5 months old, BumeBox allows businesses to host real-time social ride-along experiences in parallel with brand-relevant world events. The flexibility of BumeBox has transformed a wide range of offline experiences spanning from limited edition sneaker drops, to UFC Fights, to Fashion trade shows, to the 2011 World Cup of Rugby. To date, BumeBox has powered nearly 100 million social impressions for its initial partners by leveraging the excitement of branded, real-time social experience.
In September, initial BumeBox partner Heyday Footwear, a manufacturer of cutting edge, urban sneakers, used the platform to power the "Heyday/Saints Row Party" featuring social content around a creative collaboration with video game giant THQ and their "Saints Row the Third" title, expected to move 5 million units upon its November 2011 release. Real-time social content featured in the BumeBox platform included never before seen screenshots of the "Saints Row the Third" video game and initial design sketches of the Saints Row themed Heyday sneaker. Virtual event attendees were able to engage with the collaborating brands and each other. At the end of the party, the "Heyday/Saints Row the Third" limited edition sneakers were released for purchase and sold out within a matter of hours, shattering previous sales records.
More recently, Dethrone Royalty, an MMA clothing manufacturer, has also reaped the rewards of a live party via BumeBox, and illustrated the value of timely, relevant social content. During mixed martial arts competition UFC 135, Dethrone used BumeBox technology to highlight their sponsored fighter Josh Koscheck in his bout against MMA legend Matt Hughes. Dethrone broadcasted to UFC fans the social content around their fighter and their sponsored apparel he was wearing during his walkout. BumeBox users were then able to click through content and purchase the shirt. Since using BumeBox, Dethrone has seen a 250% month over month increase in sales.
"What we are seeing is a reinforcement of an old idea -- we know live gatherings yield trade, commerce and consumption," said BumeBox CEO Jon Fahrner. "BumeBox lets brands like Heyday and Dethrone Royalty capitalize on events with a live social experience, and highlight content and products relevant to consumers. BumeBox allows businesses to use real-time social to drive consumers to core business objectives in a very appropriate way."
In addition to successful campaign results, Fahrner attributes the rapid BumeBox adoption to its ease of implementation and manageability. "We are really consumer internet operators who look at using social media through the eyes of the business operators. Not relying on a company's tech resources is high on our priority list," added Fahrner. "Within a few minutes, brands can fully implement the BumeBox platform with no development and use a branded social experience to open up their products and content to the world."
About BumeBox, Inc.
BumeBox, Inc. (http://www.bumebox.com/) is a social publishing platform that aligns the real-time social web to core business goals -- making social media make sense for your specific business needs. Brands can now create customized, social experiences for real-time events and promotions using compelling and organized multimedia. BumeBox's social publishing platform lets companies host real-time events and conversations centered on their digital content. Through full Twitter integration, customized branding, commerce tools and proprietary analytics, BumeBox provides any business with real-time experiences that bring followers down the conversion funnel. Founded in 2011, BumeBox is headquartered in Palo Alto, Calif. For more information, visit: www.BumeBox.com.