SAN FRANCISCO, CA--(Marketwire - Dec 13, 2012) - BrightTALK, a market leading engagement platform provider where professionals view and share webinars and videos relevant to their communities, today announced it now integrates with Marketo, a provider of cloud-based marketing automation software. The seamless integration empowers BrightTALK™ Channel owners to sync webinar and video registration and attendance information directly to a Marketo event resulting in streamlining the event lead management process to drive higher engagement and boost the ROI of each event.
BrightTALK's integration with Marketo enables marketers to:
- Spend less time importing leads and more time focused on engaging their target audience around relevant content, building nurturing programs and expanding content distribution
- Increase relevancy and timeliness in marketing programs with attendee information syncing in real-time to Marketo events allowing for instantaneous updates
- Respond more quickly to sales opportunities by passing qualified leads from the webinar program directly into the sales process
Using BrightTALK, businesses can optimize their marketing engagement programs by generating more qualified sales leads while influencing how professionals learn, communicate and make business decisions through the thought leadership content delivered on BrightTALK. "Our clients depend on BrightTALK to deliver effective webinar and video programs tailored to meet the needs of professionals and their communities. With the ability to now easily connect Marketo and our engagement platform we are providing a way for our clients to integrate with their existing business tools to achieve optimal results," said Jan McDaniel, CMO at BrightTALK.
"Engagement for engagement's sake doesn't move the needle for today's CMO," said Robin Bordoli, VP, Partner Ecosystems at Marketo. "But with the BrightTALK and Marketo integration, marketers can now engage and nurture users all the way through to a successful outcome such as a buying decision." The Marketo LaunchPoint™ ecosystem makes the BrightTALK integration available to a rapidly growing audience of over 2000 Marketo customers.
Find more ideas for using the BrightTALK-Marketo adapter.
BrightTALK provides an engagement platform where professionals view and share webinars and videos relevant to their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created.
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Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America's Most Promising Companies" by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
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