NEW YORK, NY--(Marketwire - Dec 12, 2012) - BOLDFACE Group, Inc. (OTCQB: BLBK) has recently announced their first wave of shipments of Lash Dash Faux Lashes, Kardazzle Palettes, Au Naturel Lip Sets, and Mascaras all branded under KHROMA BEAUTY, to 4,500 stores throughout the US including Ulta (NASDAQ: ULTA), CVS (NYSE: CVS), K-Mart, Walmart Puerto Rico, (NYSE: WMT), Sears, Fred Meyer, Meijer and more.

BOLDFACE, a celebrity beauty license company focused on top tier entertainment already have KHROMA BEAUTY, which is owned by the three Kardashian sisters, Kourtney, Kim & Khloe, as well as Mario Lopez's fragrance line, MALO. The Company is continuing to explore other opportunities on a selective basis.

A study called "The Economic Value of Celebrity Endorsements" co-authored by associate professor at Harvard Business School Anita Elberse and Barclays Capital analyst Jeroen Verleun from July 2011 studying stock price movements and sales figures for brands with celebrity athlete endorsements said, "The results show that an endorsement strategy generally leads to increased sales for the focal brands, both in absolute terms and relative to their competitors."

To read more on BOLDFACE, please visit www.boldfacegroup.com

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