BELMONT, CA--(Marketwire - Sep 4, 2012) - BlogHer, Inc., the premium cross-platform media network and publisher for women, announced today the launch of BlogHer TV, a new video distribution network and platform designed to deliver world class content to BlogHer's audience of more than 43 million women.
Poised to capitalize on the current upswing in video viewing online and on mobile devices, BlogHer TV curates and distributes short-form videos across BlogHer's network of more than 3,000 blogs reaching 43 million women a month (Nielsen Site Census). Showcasing stand-out personalities who are irreverent, funny and wise, BlogHer TV has launched with three channels covering food, fashion & beauty, and humor & inspiration.
Content partnerships with Time Inc., Driver Digital and stellar independent content properties such as Digitwirl, Girls with Glasses, Gretchen Rubin's The Happiness Project and BlogHer Publishing Network member, Weelicious have been the key components in the BlogHer TV launch. Larger partners such as Time Inc. Lifestyle Group and Driver Digital have provided high-quality syndicated content, including videos from the MyRecipes and Cooking Light libraries, or known internet shows such as Hilah Cooking!, The GlamList, Style Avant, and Pep Talk Mom.
BlogHer will continually add new providers, shows and episodes along with the highest-quality user-generated content created by BlogHer Publishing Network members and sponsored content created in partnership with BlogHer advertisers. This unique mingling of syndicated, user-generated, and sponsored content is carefully curated by the BlogHer team, to create a unique, cohesive programming focused on entertaining and engaging viewers and advertisers alike.
"We have created a video strategy that optimizes the reach and 'always on' of our network, focused on providing memorable short viewing experiences from diverse content creators in a format that matches women's current video sampling habits," said Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer co-founders. "Marketers seeking female views need the assurance that their videos and offerings are being watched in a social environment where women trust each other and want to be in the conversation -- that's BlogHer's specialty."
Reaching 43 million women each month (Nielsen Site Census, July 2012), BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women social media leaders. BlogHer developed and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 3,000 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world's largest conferences for women in social media and curates a daily news service, BlogHer.com.