Beamz Interactive, Inc. Announces the Expansion of Its Operations Into Europe

SCOTTSDALE, AZ--(Marketwired - Jul 17, 2013) - Beamz Interactive, Inc. (OTCQB: BZIC), an emerging growth technology company specializing in state-of-the-art interactive music products, today announced that it has partnered with UK based distributor 4GEN Limited to establish operations in Europe.

Pursuant to the agreement, 4GEN will dedicate full time staff to Beamz in order to pursue the European market, including Russia and the Middle East. 4GEN's principle, Rod Lewis, has agreed to assume the full-time position of Managing Director for Beamz European operations. Mr. Lewis has extensive experience in sales, marketing, and operations, including end-to-end supply chain and business development expertise. He has developed sales channels and worked for international organizations such as Bury Technologies, Andrew Corporation (acquired by CommScope in 2007) and Motorola.

"We are thrilled to announce this agreement with 4GEN and Rod Lewis," said Charlie Mollo, President and CEO of Beamz Interactive. "The combination of 4GEN's local presence, Rod's extensive experience, and our game-changing interactive music technology positions Beamz Interactive for significant revenue generation in the European market."

Through this new partnership, Beamz plans to pursue its three key markets in Europe. This includes the consumer music market with its recently announced "Beamz by Flo" product line, the DJ market with its new Beamz/Virtual DJ products, as well as the education, special needs and senior care verticals. This additional market penetration in Europe provides sizable growth opportunities for Beamz. Europe is the second largest music market in the world, behind the United States, with a value of approximately $7 billion in the recorded music market alone.

"Beamz is an ideal product for the European market," said Rod Lewis, principle of 4GEN and recently announced Managing Director for Beamz. "The experienced team at 4GEN is excited to be bringing the Beamz music player to an entirely new audience, and will be developing key strategic relationships across all sectors, especially in the region's strong consumer and DJ markets."

Beamz will be launching its European operations over the next several months as sales infrastructure is put into place, inventory is established and third-party relationships are solidified. The company's online presence and Beamz product availability in Europe is expected in the third quarter of 2013.

Interested parties may learn more about Beamz by visiting: www.thebeamz.com

4GEN Limited

Based in Southampton, U.K., 4GEN Limited was formed in 2010 to provide specialist sales and distribution services. With over 25 years experience in the mobile, accessories and consumer markets the company has developed an extensive contact base within the United Kingdom and throughout Europe. 4GEN has extensive end-to-end supply chain and business development expertise at multiple levels from specialist dealers, retailers, distributors and large multi-national organizations. Its core strengths are developing and implementing distribution, bringing and launching new products to market and establishing long term customer relationships.

About Beamz Interactive, Inc.

Based in Scottsdale, AZ, Beamz Interactive, Inc. (OTCQB: BZIC) has created state-of-the-art interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, education, healthcare, gaming and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a way that was previously not possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices. For more information on Beamz, please visit: www.thebeamz.com.

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Forward-Looking Statements

This press release may contain forward-looking statements that reflect the Company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required by law, the Company assumes no obligation to update publicly or to revise these forward-looking statements.