SOURCE: Baynote

 

CUPERTINO, CA--(Marketwire - August 25, 2008) - Baynote, Inc. (www.baynote.com), the leader in recommendations and social search, today announced the inclusion of its Collective Intelligence Platform on KMWorld magazine's Trend Setting Product list of 2008. The list -- compiled by KMWorld analysts, users and system integrators -- identifies innovative products that are making a difference in knowledge management.

"Our mission in selecting this year's products was simple: select those that deliver the most robust customer value," said Hugh McKellar, editor in chief of KMWorld magazine. "Baynote blends social science with Web 2.0 technology to help companies deliver content and products to their online customers based on current intent, not historical profile data. The company's Collective Intelligence Platform powers on-site search and recommendations for over 140 sites, including Expedia, NASA, Motorola and Turbo Tax."

The Collective Intelligence Platform, unveiled in June, allows businesses to deploy peer-driven recommendations, social search and other services across multiple channels and devices while also providing a single point of measurement, testing and control. Delivered as a software service, the solution is able to identify and leverage the virtual communities of like-minded site visitors to ultimately improve user engagement and lift online revenue by as much as 200 percent.

"This recognition from KMWorld reinforces our belief that relying on expert recommendations and judgment to guide us online is outdated and ineffective," said Jack Jia, Baynote CEO. "Essentially, crowd wisdom trumps any individual expert in today's online markets. Baynote helps address this reality by providing a scalable way for businesses to dynamically inject the collective intelligence of their site visitors into their respective online marketing, merchandising and support processes."

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 100 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit www.baynote.com.

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