TORONTO, ONTARIO--(Marketwire - March 8, 2012) - Extending its leadership as the must-have car shopper magazine to become Canada's largest online automotive marketplace, autoTRADER is now shifting into high gear, offering Canadians a brand new experience.
Dedicated to being the top resource for buying and selling cars, the new autoTRADER.ca site is delivering on its promise of "The Most Cars In One Place"™ with a modern, clean, easy-to-navigate website that has been totally redesigned. The vehicle search tool is three times faster, and the advanced user-friendly interface introduces new tools and innovations that make finding the perfect vehicle easy for shoppers.
For private sellers and dealers, the ability to list and promote vehicles has never been easier. With enhanced features such as larger vehicle images, detailed specs and inventory showcase, it's easier for sellers to elevate their vehicles into the spotlight than ever before. Best of all, private sellers can now list their ride for FREE.
The launch of the new site ramped up last week with two national TV commercials. The new autoTRADER is already picking up speed with Canadians, and showing no signs of slowing down. Rapidly clocking in thousands of views in their first few days "on-air", the ads can be viewed on the autoTRADER.ca YouTube Channel.
"Since day one, we've been committed to continually delivering faster, more seamless ways for our customers to find the right vehicle for their needs," says Sebastian Baldwin, president, TRADER Corporation. "People expect best-in-class from autoTRADER and with these enhancements, we're putting the latest technology to work to deliver on that promise."
The new autoTRADER mobile app allows users to harness the power of the new, tuned-up autoTRADER.ca, in the palm of their hands. The new 'My Garage' feature allows users to track and save vehicle information, perform custom searches and make notes, helping users remain connected while on the go.
Throughout 2012, buyers and sellers can expect to discover many more innovations when they visit autoTRADER.ca, including new integrated social media tools and exclusive editorial reporting and reviews.
"Whether it's a Subaru Impreza or a Porche Carrera GT, finding the perfect car is now that much easier thanks to a whole new autoTRADER experience," adds Baldwin. "The driving force behind these enhancements is years of experience, leading the industry, enhanced by the insightful feedback we continue to get from our loyal community of dealers, buyers, and sellers."
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in print and online media, managing automotive consumer marketplaces and publications. The company's primary online destinations include: autoTRADER.ca™, autoHEBDO.net™, Autos.ca and BuySell.com. autoTRADER.ca offers the largest inventory of new cars and inventory of used cars in Canada, available via our website and mobile applications. Visitors buy or sell cars, trucks or other motorized vehicles quickly, easily and conveniently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. Autos.ca is the online destination for auto enthusiasts, featuring car news and car reviews from well-known automotive journalists. Follow autoTRADER.ca on Facebook at http://www.facebook.com/AutoTraderCanada or on Twitter at http://twitter.com/autotrader_ca.