SOURCE: ASA Entertainment
LOS ANGELES, CA--(Marketwire - Sep 7, 2012) - ASA Entertainment today announced the Sony Big Air Triples -- a collaboration with Sony Electronics to bring their new point-of-view video camera -- the Action Cam -- along with a brand new skateboarding and BMX experience, to the famed Venice Beach boardwalk on Saturday, Sept. 22.
Sony Big Air Triples will feature 18 of the world's best BMX and skateboarding pros in a unique head-to-head bracket-style competition that showcases versatility and innovation on a one-of-a-kind 195-foot-long Big Air Triples course. The Triples format combines the best of dirt, park, vert and box jump skills while challenging the athletes to show off their best three back-to-back tricks on a course that includes a 26' high roll-in ramp, two 25' wide jumps and a course-ending 14' high quarter pipe. The head-to-head format of the competition makes the contest easy to follow, creates fan engagement and increases the level of excitement.
Participating BMX pros include recent Dew Tour winner Zack Warden as well as a host of additional stars like Morgan Wade, Ryan Guettler, Austin Coleman, Pat Casey, Vince Byron, James Foster, Colton Satterfield, TJ Ellis, Daniel Sandoval, Andy Buckworth and Anthony Napolitan. Skateboarding participants include top pros like Andy Macdonald, Jake Brown, Adam Taylor, Jagger Eaton, Jett Eaton and more.
The event was developed to highlight these amazing pros in conjunction with Sony's revolutionary new Action Cam. Recently announced, Sony's industry-leading image quality will now be found in an ultra-compact, wearable camera for action sports filming in premium full HD 1080p. Weighing in at approximately three ounces, with battery and built-in Wi-Fi®, the new Action Cam (HDR-AS15) is the perfect shooting solution for tricks on the ramp and anywhere else the action happens. The POV cam offers five video modes to capture all the glory, with a class-exclusive 4x slow mode in 720p HD; advanced image stabilization; an ultra-wide angle lens with a 170-degree wide field view; Interval Still Recording mode for photo capture; and many more features. It will ship with adhesive mounts and a ruggedized waterproof case featuring a universal tripod mount, built to handle extreme environments -- waterproof down to 197 feet with shock resistance, plus dirt and dust resistant seals.
"We are thrilled about bringing the Big Air Triples to Venice Beach to help launch the Sony Action Cam," said Rick Bratman, CEO, ASA Entertainment. "I can't think of a better way to announce this exciting new camera than by watching the world's top skate and BMX pros perform mind-boggling tricks on this massive ramp structure in the heart of Venice Beach -- the birthplace of action sports."
"The Big Air Triples course is one of my favorite ramps to ride," said 22-time X Games medalist Andy Macdonald. "It's going to be awesome having that massive ramp set up right on the beach in Venice where everyone can experience this new style of riding."
ASA Entertainment will produce a one-hour television show about the Sony Big Air Triples that will premiere on Fox Sports Net on Friday, Nov. 23 at 5 p.m. and 11 p.m. The participating pros will serve as narrators of the docu-drama style show, telling the behind the scenes stories of the event in their own words, and providing viewers unique insight into their personalities and access to their tricks through the Sony Action Cam.
The event is free to attend and kicks off at 1 p.m. at the corner of Ocean Front Walk and Windward Ave. next to the basketball courts on the historic Venice Beach boardwalk. In addition to the world-class competition, fans will be able to get autographs and experience the Sony Action Cam Extreme Zone. In the Extreme Zone, attendees will be some of the first consumers to demo the just-released Sony Action Cam. A select group will even have the unique opportunity to get hands-on experience with the camera in a Vertical Wind Tunnel skydiving simulator. Also, attendees will be able to take the Action Cam for a test drive and sign up for access to the Sony VIP observation platform.
"No other mountable point-of-view camera combines such advanced image stabilization and optics with a rugged exterior and convenient Wi-Fi connectivity," said Hidenori Toyoda, director of the camcorder business at Sony Electronics. "And thanks to ASA, we have the perfect platform for these skilled athletes to show what this tiny but powerful Sony Action Cam is capable of."
For more information, please visit www.bigairtriples.com or www.ASAentertainment.com
About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA's events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series, Air in the Square and the ASA Big Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit www.ASAentertainment.com, Facebook.com/ASAentertainment or follow us on Twitter: @ASAWorldTour.
About Sony Action Cam:
The HDR-AS10 Action Cam and the HDR-AS15 Action Cam with Wi-Fi will be available in September for about $199.99 and $269.99 respectively. In addition to the adhesive mounts to secure Action Cam easily to flat and curved surfaces, Sony will offer a suite of mounting attachments to suit all types of active pursuits. These cameras and their accessories will be sold at http://store.sony.com, Sony retail stores and other authorized retailers nationwide.
The official press release can be found at www.sony.com/news. Visit blog.sony.com/sonyactioncam for a video first look and follow #ActionCam on Twitter for the latest Action Cam news.