WASHINGTON, DC--(Marketwire - Sep 18, 2012) - Anybill, Inc., a pioneer in Software-as-a-Service (SaaS) accounts payable solutions, announced today a corporate rebranding program to better represent its technological leadership in end-to-end accounts payable (AP) automation and tax payment processing.
"Even after a tremendously successful year -- Anybill broke (AP automation) sales records and became the world's largest tax payment processor -- our research showed the value, control and transparency available through (AP) automation isn't widely recognized yet," said Anybill President and Co-Founder Peter Bepler. "We saw opportunities, but also a need for more straightforward messaging."
"AP automation is a big leap forward from the paper-based processes businesses have used for the past 100 years. Our messaging and website were re-designed to bring greater clarity to automation... to demonstrate how it improves operating efficiencies and generates savings," Bepler added.
Anybill worked with Grafik Marketing Communications to research market awareness and attitudes. This led to development of a new website, logo and tagline emphasizing the company's unique position as the industry's original provider of true, outsourced, end-to-end AP automation.
"Our research showed us how dynamic the field of accounting technology is. We saw most, if not all, (vendors) offering only partial solutions," said Lynn Umemoto, Grafik's Vice President of Account Services. "We refreshed Anybill's messaging to underscore the efficiency and simplicity of AP automation, and benefits of working with the most experienced, end-to-end service provider."
Visit Anybill's new website and branding at www.anybill.com
About Anybill, Inc.
Built on the premise that all payments are critical, Anybill was created in 2001 to transition any AP transaction to an automated solution. We combine our proprietary technology with unmatched customer service to deliver a complete Software-as-a-Service solution. Clients retain efficient workflows while gaining greater visibility and control, better cash flow management, streamlined approval processes, 24/7 accessibility, and increased auditor confidence. Anybill works with clients ranging from non-profit associations to some of the largest multinationals. We are headquartered in Washington, DC, and are SSAE 16 SOC 2 compliant.
Anybill is based in Washington, DC.
Founded in 1978, Grafik is an award-winning strategic marketing communications firm located in Alexandria, Virginia, specializing in brand and creative development across traditional and digital media. Current clients include: McGraw-Hill Higher Education, EYA, U.S. Census Bureau, Honda North America, Cystic Fibrosis Foundation, Prostate Cancer Foundation, Convergent Wealth Advisors, Global Automakers, Transaction Network Services, and Winchester Homes, Inc.