January 23, 2008 07:24 ET
Andromeda Announces the World's First Fully Integrated Mobile Phone Ordering Applet for Food Delivery
LONDON--(Marketwire - January 23, 2008) - Andromeda, the leading provider of delivery EPOS
systems, today announced the launch of its "OrderAnywhere" application,
developed in partnership with Opiah. Following the success of online
ordering, Pizza chains and other food delivery services are looking to
Mobile Phone Ordering as the next new sales channel. To date, these
services have used SMS or WAP with severe limitations. OrderAnywhere
enables consumers to have a branded applet on their phone, which contains
the full menu for that concept. Menu prices and offers reflect the current
menu in the customer's nearest store, and are updated automatically by the
restaurant's EPOS system.
When a consumer orders using OrderAnywhere, the order is transmitted
directly to the store's EPOS system, within seconds, saving labour costs
and preventing mistakes. The customer receives an SMS confirmation that
their order has been received, and another as the order leaves the store.
Customers can even make orders while outside of signal area, such as being
on the underground, and transmit them once a signal is present.
The OrderAnywhere application is fully branded to the restaurant's logo,
menu and 'look and feel' and can be deployed easily by text message.
Consumers can get their copy by texting a code word (e.g. Pizza) to an SMS
short code. It is also simple for customers to pass the application to a
friend and it is even possible to operate a referral scheme (introduce 5
friends and get a free drink...).
Orders can be placed using payment by cash on delivery and/or Credit Card.
The payment infrastructure is powered by the Assensha secure mobile payment
system from Opiah Systems Ltd, a leading mobile commerce developer.
Ben Portsmouth, CEO of Andromeda, commented, "We see mobile phone ordering
as the next step in the rapid evolution of food delivery ordering. Our
customers have told us that SMS and WAP do not meet consumer needs for a
simple, easy to use way to order from their phones. Our OrderAnywhere
system meets these needs and gives delivery operators the ability to
rapidly add a new revenue stream to their business."
Andromeda, with headquarters in London & offices in Dallas, is Europe's
leading delivery EPOS provider. Andromeda's award winning Rameses POS
software is suitable for delivery, counter service and restaurant
operators. Major clients include Papa John's Pizza, New York Pizza (in the
Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other
successful companies. They can supply systems for single operators up to
large international chains. Additional services include fully integrated
website ordering, credit card processing in under two seconds and automatic
text messages to customers when their order leaves the store .More
information on Andromeda is available at www.androtech.com, email on
firstname.lastname@example.org, or call Kevin Duck on +44 208 253 0160.
Opiah, based out of Newbury, specialises in the delivery of innovative
voice and data services to network operators, end users and system
integrators. Opiah's skills are in identifying and specifying niche market
opportunities and working with partners throughout the technology industry
to deliver these in a timely and cost efficient manner to customers. For
further information visit www.opiah.com, email email@example.com, or
call David Minns on +44 7967 323486.