LOS ANGELES, CA--(Marketwire - Oct 17, 2012) - World renowned formal wear designer/manufacturer Alyce Paris (www.alyceparis.com) proudly announces its 2013 partnership with chart-topping country music artist, Payton Rae (www.paytonraemusic.com). The 45-year old design house, known for being on point with current and future trends, has named Payton Rae as their new spokeswoman. Inspired by the young singer's work ethic and talent, Alyce Paris is excited about the pairing, which will include an exclusive pictorial campaign featuring Payton Rae wearing the designer's 2013 Collection.
On October 12, 2012, 17-year-old Internet sensation, Payton Rae received her first #1 radio countdown acclaim when her "Stomp the Fire" single took the coveted position on Nashville's Renegade Radio. The country singer has already garnered nearly 13 million YouTube views, 155,000 Twitter follows and over 74,000 Facebook fans. In September 2012, Payton and her song "Stomp the Fire" were featured in Seventeen Magazine. In addition to country music superstar, Payton donates her time to charitable organizations, most recently Stomp Out Bullying.
The pairing of the artist and the manufacturer grew out of mutual respect and admiration. The Alyce Paris camp released the following statement about the collaboration, "We were inspired by Payton's work ethic and talent, and that she creates empowering music which makes her a great role model for young women around the world. We are honored to partner with her and her amazing team to help bring Payton's music into the forefront. We plan on doing a lot more with Payton and look forward to watching her career grow to new heights." On October 02, 2012, Payton Rae stated, "Getting the opportunity to work with Alyce Paris is such an honor for me. I have always been really into fashion, and they are right on-the-spot when it comes to new trends. The fact that I get to help spread the word about their beautiful dresses is so amazing!"
Based out of the Chicago area, Alyce Paris was founded in 1967 by French designer Alyce Hamm and her brother Jean-Paul Hamm. The internationally recognized design house is an industry award-winning manufacturer of prom, evening, pageant and bridal gowns. Alyce Paris will continue to make their mark in 2013, symbolized by the recent teaming with Payton Rae.
For more information on Alyce Paris, contact Eileen Koch & Company, Inc. at 310.441.1000 or e-mail Eileen@eileenkoch.com. Visit www.eileenkoch.com.