SOURCE: Harte-Hanks, Inc.
YARDLEY, PA--(Marketwire - Sep 11, 2012) - The Agency Inside® Harte-Hanks (http://www.theagencyinside.com), a multichannel relationship marketing agency of Harte-Hanks, Inc. (NYSE: HHS), today announced its participation at the Direct Marketing Club of New York monthly luncheon program (Thursday, September 13, 2012) at New York City's Yale Club, where Michele Fitzpatrick, senior vice president, strategy & insight, The Agency Inside, will be joined by leading marketing executives from both Citibank and Gerber Life for a panel discussion titled "Marketers Rediscover the Power of the Mailbox - Cross-Channel Marketing Success with Direct Mail." The presentation will begin at 1 p.m. EDT.
According to Fitzpatrick, integrated marketing today is all about engaging the customer in the channels he or she chooses to interact with for a specific brand. Marketers should plan and execute on how the consumer wants to be recognized across interaction points. "With today's marketing focus on digital channels, like mobile and social media marketing, it may seem that direct mail is less important," Fitzpatrick said. "However, leading brands continue to use direct mail for strategic purposes with great success. At this luncheon, we'll share our own experiences across consumer brands and financial services, including innovative ways to leverage the medium in multichannel environments."
"Smart brand marketers are using all channels of customers' preferences to communicate -- and are precisely recognizing when it's best to leverage direct mail," said Jeannine Falcone, executive vice president, customer strategy & engagement, Harte-Hanks Direct Marketing. "Channel optimization is a challenge for most marketers -- but with the right strategy and analytics in place, many brands are recognizing how and when to use this most traditional of direct marketing media, even in a digital age."
The panel of thought-leaders will include Fitzpatrick joined by Linda Gharib, senior vice president, digital marketing, with Citibank's Global Consumer Marketing & Internet business, and David Rosenbluth, vice president of marketing for Gerber Life Insurance Company. The panel will be moderated by Pamela Haas, vice president, agency services, Harte-Hanks, Inc., who is also a Board officer of the Direct Marketing Club of New York. Registration for the event is available at: http://dmcny.org/event/2012-september-13th-luncheon
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs.
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